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Disney dominates Top 10 licensed merchandise in 2018. SM loses number 1 spot for licensed super hero merchandise.

AnotherDayAnotherDollar

The Fallen
Oct 31, 2017
5,632
This is the newest, 2017-2018 numbers from the licensing letter.


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2017 numbers for reference:

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Please stop using this outdated chart, unless you are using it for historical purposes.

Marvel_vs_DC_Licensing_Chart.jpg
 
Disco

Disco

Member
Oct 25, 2017
11,454
Batman and Spiderman neck and neck pretty much

Surprised superman is high up on the list. Iconography can get them so far it looks like because his film and media presence isnt so big
 

BAD

Member
Oct 25, 2017
9,565
USA
I'm not sure Avengers counts as dethroning Spider-Man considering... it's also starring Spider-Man.
 
Border

Border

Banned
Oct 25, 2017
14,859
I am kinda surprised that Harry Potter is getting out-performed by Power Rangers. HP seems like it has pretty international and multi-generational appeal......whereas Power Rangers doesn't seem to connect with anyone other than nostalgic Millennials.
 
OP
OP

AnotherDayAnotherDollar

The Fallen
Oct 31, 2017
5,632
BAD said:
I'm not sure Avengers counts as dethroning Spider-Man considering... it's also starring Spider-Man.
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SM is licensed separately from the Avengers and that predates the Disney buyout. It's a completely separate license.

Border said:
So much for "Kids don't like Star Wars anymore, the merch sales are down".
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They are down 20% YOY.

werezompire said:
I'm guessing licensed merchandise is stuff like pencil cases & backpacks with the logo & not so much actual Pokémon games like the CCG.
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I'm fairly certain games are not counted here.
 
werezompire

werezompire

Zeboyd Games
Verified
Oct 26, 2017
11,402
Dishwalla said:
when was the last time you were in a Walmart by any chance? Those Paw Patrol dogs adorn so many products in a Walmart, they are everywhere
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I'm in Walmart all the time (in multiple countries, no less) and I do see a ton of Paw Patrol stuff so I shouldn't be THAT surprised, but I still didn't realize it would be in the Top 5.
 

BAD

Member
Oct 25, 2017
9,565
USA
AnotherDayAnotherDollar said:
SM is licensed separately from the Avengers and that predates the Disney buyout. It's a completely separate license.



They are down 20% YOY.



I'm fairly certain games are not counted here.
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I'm not saying Spider-Man shouldn't be listed separately, but I am saying Spider-Man media has been a part of the boost in Avengers media, and Avengers is a combination of characters currently including Spider-Man. So I'm not sure it's a very pure statement to make. It feels like saying "Justice League beats Superman!" if it were to occur on the heels of multiple successful Superman films and games. Like... Superman would be owed possible credit for the boost.
 
Border

Border

Banned
Oct 25, 2017
14,859
Frostinferno said:
It says -20% right there
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And yet it's still #3 worldwide, above pretty much every other brand. Spider-Man and Frozen saw similar dropoffs and lower rankings, but nobody posits the idea that they've lost their cachet with kids. These things are inevitably kind of cyclical since they're based around film releases, and subject to the recently very topsy-turvy market for retail toys.
 

Deleted member 48897

User requested account closure
Banned
Oct 22, 2018
13,623
werezompire said:
I'm guessing licensed merchandise is stuff like pencil cases & backpacks with the logo & not so much actual Pokémon games like the CCG.
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Yeah that was my guess but after "the biggest entertainment brand" became such a meme here I was very curious. I imagine the TCG is pretty lucrative overall but a lot of that judgement was built off really inconsistent bookkeeping anyway
 
Deepwater

Deepwater

Banned
Oct 25, 2017
6,349
Border said:
I am kinda surprised that Harry Potter is getting out-performed by Power Rangers. HP seems like it has pretty international and multi-generational appeal......whereas Power Rangers doesn't seem to connect with anyone other than nostalgic Millennials.
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Harry Potter is not toyetic. Power Rangers is literally meant to sell toys

(yes I know merch is more than toys)
 
Aine

Aine

Member
May 27, 2019
1,815
Border said:
I am kinda surprised that Harry Potter is getting out-performed by Power Rangers. HP seems like it has pretty international and multi-generational appeal......whereas Power Rangers doesn't seem to connect with anyone other than nostalgic Millennials.
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Not much going on with HP outside of the Fantastic Beasts movies. Compare that with Power Rangers having a continued presence with television, toys, comics, etc.
 

ChippyTurtle

Banned
Oct 13, 2018
4,773
MLP still growing YoY.

Though im not sure if you look longer than 2017-18 if its as high as the MLP craze a few years ago.
 
Chaos Legion

Chaos Legion

The Wise Ones
Member
Oct 30, 2017
16,925
TheMango55 said:
Especially being over twice as large outside the US/Canada

Really surprising to me, Peanuts seems like classic Americana, never suspected it would be that large worldwide.
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Yeah. Everything else on the list I expected, but I don't think my nieces or nephews have any Peanuts related merchandise nor have they really gotten into the old movies (Christmas and Halloween specials).

I assume it's gotta be Snoopy pulling the weight?
 
DrewFu

DrewFu

Attempted to circumvent ban with an alt-account
Banned
Apr 19, 2018
10,360
How is Mickey rated that high? WTF are people buying?
 
TheMango55

TheMango55

Banned
Nov 1, 2017
5,788
DrewFu said:
How is Mickey rated that high? WTF are people buying?
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I think this probably lumps in anything involving Mickey, Minnie, Goofy, Donald, Pluto, and possibly stuff even more generically "Disney" branded.

hyouko said:
For "Peanuts," mostly read "Snoopy and friends," I'd be willing to bet. Not so much Charlie Brown, Lucy, et al.
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True, Snoopy and Woodstock are on a lot of stuff. Especially his "Joe Cool" persona

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Darkgable

Member
Nov 3, 2017
1,325
The lack of Dragon Ball or One Piece merchandise on any of these lists is the most surprising thing I'm reading from this.

Any theories as to why this could be the case?
 
werezompire

werezompire

Zeboyd Games
Verified
Oct 26, 2017
11,402
The last place I lived in Taiwan had a Peanuts café within walking distance of my apartment. Also, when it was the Year of the Dog, Snoopy stuff was basically the country's mascot for the year. Peanuts is definitely not just a US thing.
 
lint2015

lint2015

Member
Oct 27, 2017
2,814
Did anybody produce these in the Detective Pikachu thread where people were claiming "Biggest media IP in the world, $1b guaranteed?"

Would've laid that argument to rest fairly quickly, no?
 
BringBackSonics

BringBackSonics

Member
Oct 27, 2017
45,290
Seattle
Didn't know Winnie the Pooh was so popular overseas.

And Paw Patrol Out of no where .

What's the difference between the first chart and the second?

Same years but the numbers are way off
 

SuperL

Banned
Nov 27, 2017
891
One of the weirdest things is that Looney Tunes (#23) ranks higher than Scooby Doo (#32) on the 2017 list. Looney Tunes is still in the top 30 on the 2018 list and Scooby doesn't even place.

Given how WB has pushed Scooby constantly and has completely neglected Looney Tunes, that's a little notable.
 
Antoo

Antoo

Member
May 1, 2019
3,789
Pokémon ain't even cracking top 5. Further proof that Wikipedia article is worthless.
 
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