EA reveals new logo for its Frostbite Engine

[dusan]

Love that one.

 

[Haze]

 

[Mivey]

They should show an actual human hand, ravaged and blackened by frostbite, missing fingers and all. Cowards.

 

[delete12345]

I think the new logo is a hint towards gradient shadows and lighting, probably to hint towards more advanced graphics capabilities.

 

[Beyond Finality]

Liked the previous logo better. Also, that font... could've picked a better one.

 

[Lulu]

It's no reach for the Moon.

 

[Digital Savior]

The black and white isn't very good. But when used with an overlay it looks alright.

 

[pksu]

They are still pushing frostbite across their studios?

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Not really https://www.gamesindustry.biz/why-does-eas-internal-engine-frostbite-have-a-public-facing-brand

He adds, "We don't aspire today to be the engine for everyone. There was definitely a period of time where we had a 'one engine' strategy where we were very intentionally trying to get all of EA's games onto one engine. We are not doing that today. What we're trying to do is make it the best engine for the games that are using it."

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[HiLife]

2013 >

 

[Zoidn]

I didn't realise the logo was a hand until now… guess the new one is doing something right!

 

[Joule]

Happy to see them not abandon their in house engine.

 

[SuperRaddy]

Looks like someone hit a mask I photoshop applied feather and blur

 

[thewienke]

"EA!!!"

 

[gdt]

Kinda hate it.

 

[Fawz]

I don't see how this is in any way better. A hand was never a very unique logo to go with, but they somehow went with the most generic representation possible.

Don't really care about the logo, but wonder if this is to coincide with a major upgrade to the engine?

 

[Coolluck]

Oh look, Miroku's wind tunnel is gone.

 

[808s & Villainy]

The previous logo was the best, but I guess they have to give their graphic designers something to do...?

 

[Mg.]

They're all quite meh, imo. "Frostbite" is such a rad name and the idea of a shattering hand is brilliant; but I find none of the designs really utilized it fully and they all look like a first draft ¯\_(ツ)_/¯

It's kind of cool how 'creepy' the new design looks. But if I had to pick the 2013 is the best.

 

[Tbm24]

New design is pretty neat to me and I appreciate their reasoning behind it.

 

[AuthenticM]

looks bad. The previous one was the best.

 

[Richietto]

I like it

 

[Deleted member 14089]

contour map
directional derivative
pressure

 

[CasualsareFilth]

That's poor.

 

[Shadow Dancer]

2013-2023 was perfect.

It's generic now

 

[sbenji]

That is much better from a design perspective compared to the earlier ones.

 

[Doskoi Panda]

they're all good (first one being the worst) and I actually like the new one a lot

 

[elenarie]

2030

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I like this, lol

 

[Grudy]

Meh.

 

[BabyDontHurtMe]

Hand.

 

[Secret Bambino]

The 2013 one was better, IMO

 

[Ze_Shoopuf]

I was kinda ehh on it but then I read the EA article and it perfectly explains the genius behind it

Constructed from consecutive, overlapping layers, our new handprint embodies how our teams build upon each other's strengths, reaching beyond what is possible when they work alone. Each layer, like each piece of Frostbite technology, is both an innovation and a foundation, enabling the layer above it and building toward a cohesive whole.

The sharp, cutting edges of previous handprints have also been smoothed out, creating more fluid shapes. This reflects our commitment to addressing Frostbite's rougher edges, creating a smoother experience for both creators and players.

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LOLOLOL I always love this eye rolling shit.

Sure Jan, I'm getting all that from that low effort blob logo.

The new one loses all association to the word Frost. Or Bite, for that matter.

Would be appropriate if they changed the name to HandBlob.

 

[BobLoblaw]

Meh. Good thing I'll only have to look at it for a couple of seconds (unless I can use a mod to skip in which case I never will).

 

[Iucidium]

They AI upscaled their logo.

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Ha!

 

[IIFloodyII]

*High five*

2013 was the best.

 

[Drachen]

Cool logo, font is meh

 

[RivalGT]

Looks like bad AI, but yeah all their other logos look better.

 

[LumberPanda]

2008 is still the best (besides whatever is going on with that pinky), but holy hell this new one is so much better than that awful 2013 eyesore we've had to look at for a decade.

 

[AllBizness]

Nothing against the Frostbite engine but I'm sick of EA marketing their engine like it's a game and as if they haven't launched any broken games on this engine, as if Dice intended this engine to be used outside of Battlefield/fps games.

 

[red731]

lmao, that's horrible

 

[Shinrou]

Huge downgrade, last one was the best one by far.

 

[John Harker]

Frostbite vs Snowdrop

FIGHT

 

[Skade]

Eesh... It's clearly worse i'd say.

 

[Sande]

Love that one.

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It seems every time there's a hideous logo nowadays, it's because of fancy shit like this. This is neat, especially with the icey texture, but... did it require a hideous logo to pull off?

 

[Sento]

First one was the best

 

[Alex840]

The previous one was the best

 

[JorSneezy]

Not going to lie, I don't like any of them. So *shoulder shrug emoji*?

 

[LiK]

Would've preferred they moved away from the whole hand imagery but they went even more realistic

 

[Androidsleeps]

Previous one was so much better, why change it? New one looks very 90s.

 

[Kinthey]

Little finger slowly working it's way upwards

 

[Machine Law]

But why...

The one they introduced in 2013 is much better? lol

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Yeah that's my favorite