Hmm yeah I see that.
Still in my opinion there is much more needed to be successful for a store like that. iOS isn't mainly a gaming platform. To convince a large amount of users to download a separate app over the web (If EGS in Appstore isn't happening) to play a certain free to play game would probably not be easy as long as the game is easily available on other owned platforms.
We see this already with Fortnite. Most people who are interested in playing (and invest) in this game were doing this already on a dedicated gaming device, even when Fortnite on iOS was still a thing.
A Appstore for all kinds of apps + tencent in china is of course a different story.
But even then the Apple Appstore is currently etablished as the only store on iPhone since forever and third parties could have a hard time to gain any market share on a formerly closed platform.
There is tremendous value to getting access to iOS users. If there wasn't there wouldn't be a battle over it.
The only thing either party is concerned about is the consumer's wallet and getting a bigger share of it.
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