Just on a side note, can someone explain Funko pops to me? Does anyone think they actually look cool?
Funko have somehow positioned themselves to be able to get the license for just about every single thing under the sun. Even shit they shouldn't be able to make toys of, like Marvel, DC, and Star Wars, they get around by making those characters bobble heads so they aren't technically action figures.
As such, having the license to *everything* your consumer base becomes literally anyone. Like the Golden Girls? Count Chocula cereal? Video games? TV shows? That one skit on SNL? Lost Boys? Music? Horror movies? Netflix shows? Famous directors? Comic books? Chances are that somewhere there's a figure of a character from your favorite thing. Shit that would otherwise never ever get any merchandise otherwise (La La Land) will get a Funko Pop 2-pack of the main characters where it looks like they're dancing together. Some look *much* better than others but if you like X thing and are in practically any store in America and have a $10 bill in your pocket, chances are you'll be able to impulse buy that Funko Pop you just saw of that random movie you grew up loving that nobody else has heard of.
Then they also have keychains, larger more detailed vinyl figures like those Cuphead figs upthread, smaller inexpensive 2-packs of stylized figures called VYNL, normal action figures on card backs, blind bag and blind box series, shirts, skateboard decks, and now cereal with a toy inside. Something for pretty much anyone.
I know a lot of people shit on them and say they look ugly, but there's a giant gulf between a Monica Geller Pop who you wouldn't ever know was her without being told, and a Tamatoa Pop, or the SDCC 2018 exclusive Iron Man Mark I Pop, or the Monster Hunter monsters Pops, Jurassic Park dinosaur Pops, etc. And depending on where you get them they're like $8-10 each. In short, mass appeal, nostalgia, inexpensive.
Edit: Damn, Vicious17 articulated all my shit into like one sentence. Well done!
How are red Cheerios gonna be "fun to eat"?
Everyone is comparing them to Cheerios because of the name but they look like they're going to be more like Fruit Loops or Apple Jacks. Also they're dyed to shit to turn your milk different colors.