We say Apple just catched up with best Androïd phones with the X, which is true.
But it's competitors, who now need to play catch up next year:
Apple engineers deserve serious praise.
- 120hz screen with true tone & 3D Touch,
- Kinect included,
- Better processor, speakers, haptics,
- Better HW & SW optimizations, to achieve good battery in a smaller form factor
It's a real shame all that hardware is coupled with ios.