‘Helldivers 2’ Is a Surprise Hit for Sony in an Oversaturated Market
On Steam, the cooperative third-person shooter hit a peak of more than 450,000 concurrent players
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True and also, things like social media and influencer partnerships that help build word of mouth are a part of marketing that people here often miss because its not the traditional "commercial during Adult Swim" that most here are used to, especially for a service game like this.
I thought it would do just fine but not like this. Congrats Arrowhead.
Now, let's talk about a new Magicka
Now, let's talk about a new Magicka
Cmon Sony, release games simultaneously with the console. You know you want toSony looking at the PC gaming market after ignoring it for years:
Sony knew exactly what kind of marketing was needed for this to be a success, and throwing trailer after trailer was not it.
Some people do not want Sony's GAAS to take off for illogical reasons.
Yup. Especially for live service games like this. I would say word of mouth, social media and the right price all contributed to the game's success.
If this is really true this will have a big impact on Sonys future development and platform strategy.
Spiderman 2 numbers on a much smaller budget while being multiplatform from the start. They must be crunching the numbers.
Also Bungie need to step up their game after this success.
Spiderman 2 numbers on a much smaller budget while being multiplatform from the start. They must be crunching the numbers.
Also Bungie need to step up their game after this success.
It does seem like the hot game right now. Keep hearing stories of people talking about the game in real life too.
Make a great game and you stand to be rewarded. Have over 100 hours played already and I can't imagine this game won't top my GOTY list this year. Well done Arrowhead.
Make a great game and you stand to be rewarded. Have over 100 hours played already and I can't imagine this game won't top my GOTY list this year. Well done Arrowhead.
Yep, the trailers didn't sell me on the game. All those hilarious clips shared by my friends during the week of launch did. Like that one where one rando walks in front of some guy firing a machine gun and dies. Person recording dies laughing 🤣
It does vary a lot depending on the deal, but publisher takes roughly 20 - 30%. I am not sure how it works when one of the publishers is also a platform holder; whether the 30% as a platform gets added onto that or whether it is part of the deal, but chances are Arrowhead is doing decent.
Its kind of crazy that this has a reasonable chance of outselling CoD this year. Obviously CoD releases much later in the year so its maybe not the most fair comparison, but considering CoD typically trounces everything by the time it comes out anyway I am making it anyway!
- Good price point that hinges on impulse buy territory for many people
- No ridiculous monetization, just a battlepass and some cosmetics on a rotation
- Effective way to earn premium currency in-game to buy the battlepass/cosmetic
- Battlepass doesn't expire, no pressure or FOMO
- Fun as hell gameplay designed exclusively around cooperation
Ok but what about battle royales, AI, NFTs and cool collabs?????? Those are big money makers that always succeed!
Not the first time Sony has released $40 games and they were failures. Did it help in this case? Sure. But that's not the only reason it became so successful.
Publishers: Best I can do is two month only battle passes and $35 skins