[NSW] 562K
[PS4] 322K
[XB1] 158K
Hey, it's that time of the month again! This wall of numbers will be comparing the weekly average of May and June. This is when it is beneficial to compare weekly averages and not just simple month to month, because June is a 5 week month while May is only 4. I've also gathered software sales and potential hardware deals to give a bigger scope of how and why June performs better than May.
Code:
2013
Xbox 360 May: 114K / 4 = 28,500
Xbox 360 June: 140K / 5 = 28,000
Weekly average -2%
PS3 May: 85K / 4 = 21,250
PS3 June: 109K / 5 = 21,800
Weekly average +3%
Notable Releases in June
Xbox 360
Minecraft [5 weeks] [>350k]
PS3
The Last of Us [4 weeks] [985K]
Code:
2014
Xbox One May: 77K / 4 = 19,250
Xbox One June: 197K / 5 = 39,400
Weekly average +105%
PS4 May: 197K / 4 = 49,250
PS4 June: 269K / 5 = 53,800
Weekly average +9%
Xbox 360 May: 57K / 4 = 14,250
Xbox 360 June: 62K / 5 = 12,400
Weekly average -13%
PS3 May: 36K / 4 = 9,000
PS3 June: 42K / 5 = 8,400
Weekly average -7%
Notable Releases in June
Xbox One
Kinectless SKU $399 [4 weeks] [108k]
EA Sports UFC [3 weeks] [118K]
PS4
EA Sports UFC [3 weeks] [160K]
Code:
2015
Xbox One May: 140K / 4 = 35,000
Xbox One June: 296K / 5 = 59,200
Weekly average +69%
PS4 May: 153K / 4 = 38,250
PS4 June: 364K / 5 = 72,800
Weekly average +90%
Notable Releases in June
Xbox One
Halo: The Master Chief Collection 1TB bundle $399 [3 weeks] (Debut week (week 3 of June) drove sales +79% from week 2)
Best Buy Deal - Trade in Last Gen console and get $175 towards Xbox One [1 week]
Batman Arkham Knight [2 weeks]
1 free game with an Xbox One purchase [Batman launch week]
PS4
Best Buy Deal - Trade in Last Gen console and get $175 towards PS4 [1 week]
Batman: Arkham Knight 500GB Limited Bundle $449 [2 weeks] [121K]
Batman: Arkham Knight 500GB Bundle $399 [2 weeks]
Batman Arkham Knight [2 weeks]
Code:
2016
Xbox One May: 107K / 4 = 26,750
Xbox One June: 212K / 5 = 42,400
Weekly average +59%
PS4 May: 207K / 4 = 51,750
PS4 June: 234K / 5 = 46,800
Weekly average -10%
Notable Releases in June
Xbox One
500GB bundles $299 (May 31 - June 13) [2 weeks]
1TB bundles $369 (May 31 - June 13) [2 weeks]
500GB and Kinect bundles $279 (June 14 - July 10 - 19 days in June NPD) [3 weeks]
1TB bundles $299 (June 14 - July 10 - 19 days in June NPD) [3 weeks]
Elite bundle $349 (June 14 - July 10 - 19 days in June NPD) [3 weeks]
Code:
2017
Xbox One May: 109K / 4 = 27,250
Xbox One June: 153K / 5 = 30,600
Weekly average +12%
PS4 May: 187K / 4 = 46,750
PS4 June: 381K / 5 = 76,200
Weekly average +63%
Notable Events in June
Xbox One
Xbox One X $499 announced for November 7
$50 price drop on select bundles / multiple $249 bundles | June 11 - June 17 (7 days)
PS4
Gold 1TB PS4 $249 June 9 - June 17 (9 days) Price raise to $299 June 18
Crash Bandicoot N. Sane Trilogy [1 week]
Code:
2018
Switch May: 165K / 4 = 41,250
Switch June: 323K / 5 = 64,600
Weekly average +57%
Xbox One May: 14K5 / 4 = 36,250
Xbox One June: 256K / 5 = 51,200
Weekly average +41%
PS4 May: 225K / 4 = 56,250
PS4 June: 377K / 5 = 75,400
Weekly average +34%
Notable Events in June
Switch
Gamestop Deal - Trade in XB1S or PS4 and get $250 towards Switch Offer valid 6/12/18 - 6/17/18
Fortnite Battle Royal [4 weeks]
Mario Tennis Aces [3 weeks]
Crash Bandicoot N. Sane Trilogy [2 weeks]
Xbox One
Xbox One S 500GB $199 (June 10th - 30th) [3 weeks]
Xbox One S 1TB $249 / Xbox One X 1TB $449 (June 10th - 23rd) [2 weeks]
PUBG with every Xbox One X (June 24 - July 7) [2 weeks]
PUBG Xbox One X 1TB Bundle $499 [1 week]
GameStop Deal - Xbox One 1TB (S and X) with $50 gift card (July 2 - July 9 / 6 days in June NPD)
Crash Bandicoot N. Sane Trilogy [2 weeks]
The Crew 2 [2 weeks]
PS4
PS4 1TB Days of Play Blue Limited Edition $299 [5 weeks]
PS4 Pro $349 (June 8th - 18th)
The Crew 2 [2 weeks]
Code:
2019
Switch May: 216K / 4 = 54,000
Switch June: 329K / 5 = 65,800
Weekly average +22%
Xbox One May: 86K / 4 = 21,500
Xbox One June: 161K / 5 = 32,200
Weekly average +50%
PS4 May: 137K / 4 = 34,250
PS4 June: 222K / 5 = 44,400
Weekly average +30%
Notable Events in June
Switch
Crash Team Racing - Nitro Fueled [3 weeks]
Super Mario Maker 2 [2 weeks]
Xbox One
Xbox One X $449 / Xbox One S $249 / Xbox One SAD $199 [June 7 - 23]
Special Purple Xbox One S Fortnite 1TB Bundle $299 ($249 during price cut) [5 weeks]
Fallout 76 Xbox One X Bundle price increased to $499 July 1st [1 week]
Crash Team Racing - Nitro Fueled [3 weeks]
PS4
PS4 1TB Days of Play Steel Black Limited Edition $299 [5 weeks]
PS4 Pro $349 [June 7 - 17]
Crash Team Racing - Nitro Fueled [3 weeks]
Code:
2020 May Weekly Average
Switch: 529K / 4 = 132,250
PS4: 156K / 4 = 39,000
Xbox One: 151K / 4 = 37,750
Notable Events in June
COVID-19
States reopening
Switch
Continued sellouts
Xbox One
Xbox One X Cyberpunk 2077 Limited Bundle $299 [5 weeks] [45K Worldwide, should be ~25-30K in US]
Xbox One X $299 / Xbox One S All-Digital Edition $199 [June 5 - While Supplies Last]
Xbox One X and Xbox One S All-Digital Edition seemingly discontinued/sold out [Late June]
PS4
PS4 Pro The Last of Us Part 2 Limited Bundle $399 [3 weeks]
The Last of Us Part 2 [3 weeks]
Notes
Not much different for Month 3 of Pandemic in the USA. Getting bored of the virus has caused the US to spike to new heights which will most likely lead to July and August to return to a more locked down state. June is that weird mid point where things were starting to look alright with states reopening, which could have an impact on sales.
Xbox
The Xbox One has had massive hardware impacting events every June, with the Kinectless SKU in 2014, 1TB model in 2015, a full month of price drops in 2016, one week price drop in 2017 (which was weakened by the wait for the One X like all of 2017), and the lowest price cuts to the One S and first price cut for the One X in 2018. 2019 had a Purple Fortnite bundle and price cuts on all models.
2020 is a bit of a mystery. Xbox has signaled the Cyberpunk bundle will be the last One X bundle, and multiple retailer listings, reports, and even Microsoft's own store show the Xbox One X and Xbox One S All-Digital Edition are sold out.
We are anticipating Xbox to replace both those models with Xbox Series X and currently rumored Xbox Lockhart, and thanks to the pandemic boosting sell through far beyond expectations, Xbox no longer producing and shipping those two current models could very well mean that as of late June, only the Xbox One S is being sold.
The weekly average rise is +56% with the smallest rise being +12% (2017) and the biggest being +105% (2014).
PlayStation
The PS4 did not have the type of deals in June like XB1 until 2017 with the start of Days of Play. June 2014 was normal coming off the Watch Dogs launch in late May while having plenty of supply. June 2015 had the very successful Batman bundles towards the end of the month, June 2016 had nothing and was coming off of the Uncharted 4 launch in May causing the weekly average to fall. 2017 introduced a 1TB Gold slim at a discounted $249 for a limited time (Normal price was $299), 2018 had another Days of Play promotion and introduced a $299 Blue 1TB slim along with a price cut for the PS4 Pro to $349 for 10 days. 2019 was similar to 2018 which didn't boost sales as much.
For 2020, PS5 will be released in the holiday season. Combined with the current pandemic boosting sell through, Sony has opted to not have hardware deals during Days of Play. What did happen in June was the launch of The Last of Us Part 2, Sony biggest worldwide launch ever at 4M sold through in 3 days. Its launch should be comparable to Spider-Man and God of War in the US and unlike Xbox, PS4 shows no signs of being sold out during June.
The weekly average rise is +36% with the only drop being -9% (2016) and the biggest rise being +90% (2015). Remove 2016 and the average rise is +45%
Nintendo
Switch is the new Wii/DS right now. It'll sell through every unit. The only insight would be that as production improves, more regions outside of US and Europe would get more stock, which could mean shipments to US decrease slightly as global shipments shift. I'd still think the US is getting over 100K minimum per week.
Recap
June is a better month than May in both absolute number and weekly average. Sales, promotions, and large game releases will of course improve that.
The biggest June ever recorded between the 7th gen was the Wii with 667K back in 2008. Second biggest? Xbox 360 with 507k back in 2011.
The biggest June ever recorded in the 8th gen is the PS4 with 381K in 2017. Second biggest? PS4 again with 377K in 2018.
