Ubisoft Reworked A Famous Holocaust Quote To Promote Watch Dogs: Legion, And Nooope
You know the quote. It has various edits and permutations, but here’s one you’ve probably heard:
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You know the quote. It has various edits and permutations, but here's one you've probably heard:
First they came for the communists, and I did not speak out, because I was not a communist. Then they came for the socialists, and I did not speak out, because I was not a socialist. Then they came for the trade unionists, and I did not speak out, because I was not a trade unionist. Then they came for the Jews, and I did not speak out, because I was not a Jew. Then they came for me, and there was no one left to speak for me. (The original quote is from the poem, "First they came…," by Martin Niemöller.)
One place you might not expect to hear this? A video game press conference. That's more or less what happened yesterday, when Ubisoft debuted the cinematic trailer for Watch Dogs: Legion during its not-E3 event, "Ubisoft Forward." Over footage of a masked man sprinting through near-future London, an unnamed narrator recites a modernized spin on that quote.
First, they came for the foreigners, and I did not speak out, because I was not a foreigner. Then they came for the protestors, and I did not speak out, because I was not a protestor. Then they came for the journalists, and I did not speak out, because I was not a journalist. Then they came for street artists, and I did not speak out, because I am not a street artist. I realized, eventually, they'd come for me. There would be no one left to speak for me.
This should go without saying, but apparently it needs to be said: Don't use the Holocaust to promote a multimillion-dollar media property.