Shit like this is telling in regard to how full of shit the right is. They've normalized their own intolerance and hate so much that they seemingly think that's somehow the default state, and so they don't realize it when they are making their "enemies" sounds awesome.
The dehumanizing, transphobic rhetoric here is disgusting, but it's yet another example of the right making a "this is the future the liberals want" mistake. All the statement of intent aside (we are trying to DESTROY you!) they just made trans and non-binary folks sound fucking cool and forward-thinking. What's great about this is that they will keep doing it, because they have no means by which to course-correct. They are so fucking blinded by their intolerance and defined by their heteronormative mindsets that they cannot understand how others not defined by those things will read their words and actions.
They are trapped by their own hate and doomed by the fact that they have no real points to make, so I am sure we'll see plenty more of this before we are able to destroy the American family grow out of this crap.