So, I'd say some context is important here.
Historically, this is how Sony manages their businesses.
Sony Corp:
- identifies what part of the overall organization is key to the success of the entire Sony Group
- allocates the budget necessary for each organization (games, movie, insurance,etc)
- lets them loose to do whatever is necessary entirely on their own to deliver the financial goals
This is largely why "One Sony" that has long been talked about has always fallen flat, and why we see so many weird overlaps like "why is Aniplex funding their own games and not working with SIE". Synergy is hard for corporations when at the end of the day, each organization are beholden to their own financial responsibilities. As someone who's had the displeasure of trying to work within a large organization trying to get two different functions to collaborate, trust me - it's a lot harder than it looks.
For the first time in a while, Sony Corp seems to be taking a more hands-on approach when it comes to corporate level organizational vision, and them more or less saying they want to bet big on anime as a corporate level vision for entertainment, looking at the Corp level Bilibili/etc investments, as well as the Sony Group reorg plan does bring a new layer of curiosity as to how they'll utilize the corporate level pressure for synergy.
Mind you, we have already seen this to a degree with the Azure partnership. Sony of the Hirai days would had let SIE do their own thing of how to proceed with cloud gaming, whereas Azure is clearly a situation where Sony Corp basically went and sign an corporate level deal that encompasses all of Sony.
This anime initiative hasn't fully started yet at a corp level, the new structure will only take shape next year. As of right now, it's still pretty much a situation where each part of Sony does their own thing. We'll see if next year, Yoshida puts pressure on SIE to embrace their long-supressed weebness.
