Steam provides 100 Payment methods. Only 10% of purchases are done via credit card, paypal, paysafe. The remaining 90% of purchases are mostly done via cash. Your customers probably don't use credit cards.
Countries like Japan pay for their games that are different than the north american model. Japanese customers prefer to go in store to purchase a voucher. Japanese customers prefer to use cash. So Steam retail cards match the Japanese model for purchasing games.
https://steamdb.info/blog/steam-business-update-at-gdc-2019/
Countries like Japan pay for their games that are different than the north american model. Japanese customers prefer to go in store to purchase a voucher. Japanese customers prefer to use cash. So Steam retail cards match the Japanese model for purchasing games.
https://steamdb.info/blog/steam-business-update-at-gdc-2019/