This will sound funny, but I embrace the scepticism people might have because of Games For Windows – Live. It's in our past, and wasn't a fleshed-out programme fully supported by the Xbox team; it was another thing that was separate. But if you bet on us for Games For Windows – Live, I can understand somebody saying, "Hey, you're going to have to earn my trust back." And that's why when I stand there talking about it, I'm not showing any fancy videos, I'm not trying to pizzazz you with anything other than, "Here's what we are; here's what we're trying to do. And the SDKs are available now."
We've been active in signing up content because we also want to use our own tools and kind of live through that progression, so that when other developers come on board, we've got the mileposts in place to say, "Here's what we've been able to do," and be very transparent about the areas that aren't done, so we don't try to pull one over on anybody. But GFWL, I don't want to dodge it, I'm not going to say it's not something we had before. But the Xbox team is fully committed to expanding what we're doing across all of the Windows 10 devices, and we're getting the response – at least from the developer community – that [it] means something.