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PlayStation rides roughshod over other gaming brands for October TV ad spend

patapon

patapon

Banned
Dec 7, 2017
3,614
https://venturebeat.com/2018/11/11/...-other-gaming-brands-for-october-tv-ad-spend/

PlayStation has been spending big on marketing, and yet for October, it upped its TV advertising budget for October, spending an estimated $28 million. Meanwhile, Nintendo takes a distant second, and Ubisoft, King, and Riot Games round out the ranking.
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PlayStation's estimated $28 million outlay, up from September's $24.2 million, was devoted to 20 spots that ran over 2,600 times, resulting in 1.2 billion TV ad impressions. "Nothing Means More," promoting Red Dead Redemption 2, was the commercial with the biggest spend — an estimated $8.7 million.
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At No. 2 is Nintendo, with an estimated spend of $7.2 million on 17 ads that aired over 2,900 times and generated 517.3 million impressions. The ad with the biggest monetary push (est. $2 million) was "Super Mario Party," promoting the Nintendo Switch game.
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With an estimated spend of $6 million, third place goes to Ubisoft. The company aired four commercials 721 times, resulting in 229.5 million impressions. The Assassin's Creed Odyssey spot "Gods Have Spoken" had the biggest budget, an estimated $3.8 million.
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LightKiosk

LightKiosk

One Winged Slayer
Member
Oct 27, 2017
11,479
Was watching the Sunday football game with family and that PS4 ad popped on that was pretty cool. Gonna be a race for football season + holidays.
 
Phendrift

Phendrift

Member
Oct 25, 2017
32,330
Yeah, I'd imagine so. They've got a pretty packed lineup to promote with RDR2 and Spider Man mainly.

Nintendo's should be ramping up soon with Smash.
 
Slayven

Slayven

Never read a comic in his life
Moderator
Oct 25, 2017
93,231
I was just thinking how video game commercials are so few and far between. Growing up they use to be everywhere. I see more mobile ads then console stuff

King must have gotten an amazing deal, because those Candy crush ads are everhwere
 
Riderz1337

Riderz1337

Banned
Oct 25, 2017
3,913
Slayven said:
I was just thinking how video game commercials are so few and far between. Growing up they use to be everywhere. I see more mobile ads then console stuff

King must have gotten an amazing deal, because those Candy crush ads are everhwere
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I have never seen a candy crush ad in my life. Are you talking about TV commercials?
 
HStallion

HStallion

Banned
Oct 25, 2017
62,262
Slayven said:
I was just thinking how video game commercials are so few and far between. Growing up they use to be everywhere. I see more mobile ads then console stuff

King must have gotten an amazing deal, because those Candy crush ads are everhwere
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They must play that RDR2 commercial several times an hour on Adult Swim
 
DailyCalmSpirit

DailyCalmSpirit

Banned
May 17, 2018
3,454
Y'all remember last generation when they barely advertised their games more than like, maybe a tweet on launch day?

We'd be playing MAG 2 by now, if they tried even half as hard as they are now, goddamnit.
 
Gamer17

Gamer17

Banned
Oct 30, 2017
9,399
funny thing is that sony heavily is pushing RDR2(obviously) and Astro bot where i live haha .who would have thought astro bot would get a big marketing push?
 
A Strong Latte

A Strong Latte

Member
Oct 25, 2017
7,174
Red dead advertising is interesting I guess Sonny are trying to bury that the game runs better on Xbox One X than the Pro
 
v_iHuGi

v_iHuGi

Banned
Oct 28, 2017
5,155
Road to 100M!

RDR2 + Black Ops 4 ads probably.

Spider Man Ps4 199.99$ ads should begin shortly.
 
vivftp

vivftp

Member
Oct 29, 2017
19,781
remz said:
Red dead advertising is interesting I guess Sonny are trying to bury that the game runs better on Xbox One X than the Pro
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lol, why would Sony care about that any more than any other multi-plat game that runs better on PC? Sony has the marketing deal for RDR2 and they're pushing it because it's a monster of a title. No further explanation is really needed.
 
goldenpp73

goldenpp73

Banned
Dec 5, 2017
2,144
It's nice when the top dog continues to spend to remain top dog, shows they know never to let the guard down.
 
Atheerios

Atheerios

Member
Oct 27, 2017
7,106
Nintendo's big 2 games for this year release soon. It will be interesting to see how this changes over the next few weeks.
 
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