https://venturebeat.com/2018/11/11/...-other-gaming-brands-for-october-tv-ad-spend/
PlayStation has been spending big on marketing, and yet for October, it upped its TV advertising budget for October, spending an estimated $28 million. Meanwhile, Nintendo takes a distant second, and Ubisoft, King, and Riot Games round out the ranking.
PlayStation's estimated $28 million outlay, up from September's $24.2 million, was devoted to 20 spots that ran over 2,600 times, resulting in 1.2 billion TV ad impressions. "Nothing Means More," promoting Red Dead Redemption 2, was the commercial with the biggest spend — an estimated $8.7 million.
At No. 2 is Nintendo, with an estimated spend of $7.2 million on 17 ads that aired over 2,900 times and generated 517.3 million impressions. The ad with the biggest monetary push (est. $2 million) was "Super Mario Party," promoting the Nintendo Switch game.
With an estimated spend of $6 million, third place goes to Ubisoft. The company aired four commercials 721 times, resulting in 229.5 million impressions. The Assassin's Creed Odyssey spot "Gods Have Spoken" had the biggest budget, an estimated $3.8 million.