The Pokemon Get Challenge campaign starts today in Japan.
「幻のポケモンゲットチャレンジ」公式サイト
www.pokemon.co.jp
You buy various Pokemon related things are get points. In particular, if you buy a pack of Pokemon Cards from the "Shiny Star V" collection, there should be a card worth 4 points inside.
You input the code from these point cards into the website, and you'll unlock various in-game items and Pokemon based on your point totals.
The Pokemon are as follows.
1 point -- Genesect
13 points -- Volcarona
23 points -- Marshadow