GameStop employees report extreme pressure from ‘desperate’ bosses
In multiple interviews with Polygon, store managers and staff speak of plummeting morale
www.polygon.com
GameStop store managers and retail staff say the company is taking increasingly desperate measures to shore up sales, as the video game retail chain struggles with a massive loss of revenue caused mainly by a broad consumer shift to digital purchases.
In more than a dozen interviews with Polygon, current and former GameStop employees spoke of a tightening regime of strict sales targets and intrusive customer scripts, designed to extract as much value as possible from the company's dwindling base.
All the employees we spoke to said they were concerned about the future of the company. Most reported their customer numbers had decreased noticeably in the last year.
"The company is frantic and distrustful," said one assistant manager. "You can feel it in every message they send. The structure is falling apart and they're scrambling."
I think they'll close a thousand stores this year," said one former store manager with many years' retail experience. "They have to cut costs. The games retail market is dying." Another manager said: "My store is well known for solid sales performance. But customer traffic has dipped significantly in the past two years. Aside from some expected high-traffic days like Thanksgiving, Black Friday, and major game release days, we're missing our daily sales plans almost every single day."
"Things have changed drastically," said an assistant manager. "Our district manager is pushing tech trades, like iPhones and tablets, as well as [pre-order] reservations. No one cares about the games, or the customers, anymore. It's obnoxious."
Polygon has been shown evidence of target sheets that managers are required to fill out, demonstrating that they have given purchase quotes to 50 customers on their used phones every week, with five leading to a transaction.
"I would rather not ask every customer what kind of phone they have, who their carrier is, and how much memory is on the device in order to quote them [a trade price] while they're in the store looking for a game," said an employee.
Much more at the link."I don't think [senior executives] even believe that this is just a cyclical downturn," said a former executive, who left last year. "They're just trying to keep investors happy, and pad their bonuses before they parachute out."