Exactly. Even Peacock, with its dumb name, makes significantly more sense to me as a brand than Apple+ does.This is very spot on. I agree.
When you look at other services -- Netflix, Disney+, HBO Max, Amazon, Hulu, Peacock -- it's easy to paint a clear picture in your head of what each service is all about.
Other than being another Apple product, Apple TV+ doesn't have an actual identity (yet).
Every tech genius thought they could muscle in and be Netflix or Amazon, but Amazon got a bit lucky with Transparent after a series of missteps (and their movies are probably their biggest success so far), and Netflix actually had a vision for its service that worked.