The reality is that their focus, through history, on general "outrage" is something that right wing gamers love. You see a lot of British YouTubers, but also YouTubers in general, who constantly focus on these kinds of things. Their transition towards social issues, or moreso, more focus on them, goes against why a lot of those types originally subscribed. Gamers, and far right gamers, love to be outraged and dogpile a publisher, or a game, or an idea. Of course now these people are going to be mad for stupid reasons. Because Jim is being more of themself, now the "outrage" is going to be aimed more at Jim.
Outrage culture, and I don't mean justified outrage over racism, sexism, etc, but this constant rallying of gamers against perceived sleights, is always dangerous because of what it brings about. Anytime I see a game with a suspiciously lower score on Steam, in the past, I just knew gamers were angry about something dumb.