they found a sugar mama so they can get some PS5'sThat's an expensive move. I freight stuff around the world semi-regularly (not millions of consoles obviously) and sea freight is a lot cheaper than air freight. Just takes fucking ages.
i ain't trusting you nikka, you'd steal them sell em to me then steal them and sell them to someone else! i'm on to you JC!Putting a Heist team together to Hijack a plane and deliver PS5s to everyone on Era
D.B. Cooper coming out of retirement...Putting a Heist team together to Hijack a plane and deliver PS5s to everyone on Era
I remember when they did this for the PS2 in New Zealand and they had police or security at the runway protecting the shipment.
Yup, but hey, at least we have our new toys!
Ocean Freight is better for the environment from a Carbon emission point of view, but in terms of total emission, both are about roughly equal. It's hard to give an edge to air or sea shipping as they emit different types of pollutants at different volumes and in different ways. Determining the freight carbon footprint is east as shipping is much less intensive, but the total emissions and environmental impact is much harder to define.
If your business is on the fence about choosing between ocean freight and air freight, there are benefits and downsides to both. Airfreight is generally the more significant pollutant, but it can cut down on the travel time by a considerable margin.
The company I work for produces almost all our products in china. sometimes we are behind schedule and have to use air freight to reach our launch window. As I remember, the last time we had to do this the best quote we got was 20 RMB (USD 3) per kg we wanted to fly. So lets assume this:
A 747 has a maximum cargo payload of 112,760 kg
The weight of 1 PS5: 4.78 kg
it means each PS5 will cost USD 14,34 in air freight
Each plane will cost USD 338.280
Each plane can hold 23589 PS5 consoles
In total 60 flights will be 1.415.397 consoles to USA.
In total 60 flights will cost Sony 20 million USD.
Its not that bad a cost for reaching the launch window with enough consoles! But above does not take the volume of each box into consideration.
if you say so...
You never know 😉Sure feels like a $599 console is coming alright.
I'm being sarcastic in case someone couldn't tell
You realise that the thread you are linking essentially backs the info in here right? Sony would have to use air freight exactly because they can't have enough consoles in time to use a different (slower) shipping method. Basically, they are trying to minimise the time between manufacturing and store availability by using air freight.
You realise that the thread you are linking essentially backs the info in here right? Sony would have to use air freight exactly because they can't have enough consoles in time to use a different (slower) shipping method. Basically, they are trying to minimise the time between manufacturing and store availability by using air freight.
This is an extremely common practice with all popular product launches. Apple has been doing this for years with all Gen1 products (e.g. first iPhones, Apple Watch series 0, MacBook Pro 16" etc). It's important for companies to have their products available as soon as possible and also claim records such as "best selling device ever". Smaller companies are way more conservative because they don't want to pay tons for shipping and even announce products AFTER they've shipped to the stores. That's why sometimes you get very detailed leaks and even actual hardware photos from less popular devices. Because those devices are already in the country waiting to be sold.That's what I'm thinking. They are using all available resources for allocation in the United States for launch. That's what a smart company in what seems to be a bind does. Otherwise, you ship the cheaper way.
This is an extremely common practice with all popular product launches. Apple has been doing this for years with all Gen1 products (e.g. first iPhones, Apple Watch series 0, MacBook Pro 16" etc). It's important for companies to have their products available as soon as possible and also claim records such as "best selling device ever".
I'm sure they had to do it once they had that fire in their PS2 Slim production factory.I vaguely remember reading about it. Then again I also remember reading about it for the PS3 and possibly even the PS2, so might be common for Sony to do this during the launch of their new consoles.
Air freight is always used on products with specific launch dates that have to be met no matter what. Some companies don't care much about the timing thus announce availability once the devices are assembled and shipped. In this case, Sony has to meet the holiday season (for many reasons including competition and software spending) but reportedly has yield issues, so they have to spend more in shipping. Launch devices are always more expensive to companies exactly because of lower yields and expensive shipping, it just appears that this time the situation is even worse for Sony, especially since they are aiming for an overall faster conversion rate.Could be wrong but a company isn't going to purposely spend more money to have product on shelves if a cheaper method exists. The rationale for not using the usual freight method seems to imply the amount of time it takes to ship by water is not quick enough to get to the states. Sony didn't just start building these in August. These may be some hot off the assembly line type ps5s.