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The Wilson Lootboxes - a story about EA
- Thread starter Atram
- Start date
Amazing research, makes sense that Andrew Wilson current EA CEO was one of the first persons who supported and implemented Lootboxes
Fantastic video.
Wilson is a cunt, you can tell just by looking at him. Time to cancel my EA Access account.
Wilson is a cunt, you can tell just by looking at him. Time to cancel my EA Access account.
An excellent and well researched video. Subscribed.
The part about Amy Hennig and her team, when asked what do they have to offer to match FIFA Ultimate Team just made me sick to my stomach. Especially since we know what happened. Scummy AF!
He is going to be boo'ed if he comes out on stage again at E3.
The part about Amy Hennig and her team, when asked what do they have to offer to match FIFA Ultimate Team just made me sick to my stomach. Especially since we know what happened. Scummy AF!
He is going to be boo'ed if he comes out on stage again at E3.
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I can already see a way EA can skirt these new regulations if they do become a thing. Physical Card packs. TCGs arent in the spotlight here and probably never will be so there two ways here NFC based cards or cards with codes.
EA aint giving up Ultimate Team like profits easy.
EA aint giving up Ultimate Team like profits easy.
Really great video! But who the fuck buys these cards and mta . .I mean their earnings . . it's crazy you would think with this much income they would make some awesomes games with soul (yeah I know good joke)
But seriously the money just shows that people don't care
But seriously the money just shows that people don't care
There we go.
EA aren't a games company. They're a microtransaction/lootbox company, mostly thanks to Fifa.
EA aren't a games company. They're a microtransaction/lootbox company, mostly thanks to Fifa.
That part when he outright debunks the myth of "Games are getting more expensive to make hence lootboxes", it turned out it was all about greed and revenue.
I think there is more to it than though, EA's development costs reducing doesn't mean that it costs less to make a game, it just means the types of games EA are making are cheaper to make than those they were making in 2009.
So yeah, greed and revenue by being very selective about what they are actually developing.
That has to be intentional lol.
Also the video was very good, I was confused why he kept trying to set the record straight about Overwatch. Are people online squabbling about why these things became popular, or was he directly trying to address Jim Sterling's video where he said that?
There seems to be a notion that the comparison between Overwatches lootboxes, and EA's pay to win loot boxes isn't a fair comparison, hence the fact that Overwatch started the ball rolling is incorrect.
Yes, even people on this forum were squabbling about Overwatch making it 'popular' or 'mainstream' (or defending the IP), hell, even people claiming Valve was first to deflect from the Overwatch criticisms. Video debunks all those notions, and people just do not realize how big FIFA actually is... $800 million a year big. Almost a billion.
A billion, goodness.
Lots of gamers get upset if you mention Overwatch. At a minimum it helped popularize spending $60/80/100+ on loot boxes.
Blizzard also showed they will refuse to comply with Chinese regulation around drop rates, so many of us hold them up as the prime example of this industry utterly refusing to self-regulate.
But they are making the same games, shooters, FIFA, action adventure, etc, and with better graphics and technology to boot to.
I think he try's to point out that the Overwatch LBs are not so relevant in earnings, so that the industry thinks "hey they made so much money with this we need to do this too". It's more like EAs UT is like the Master Code for everyone
Yeah well look at the games they are making hardly innovative. So when EA themselves say its to offset dev costs thats probably not the whole truth. Now Im not defending them but lets not forget marketing is a massive chunk that wasnt evaluated here.
I think it could also mean they've already gotten a lot of people addicted to these things. Its not that some people don't care, but when FUT becomes your digital crack addiction....these things will happen to a company's bottom line.
I wonder if anyone has ever done any serious research into what percentage of people who would identify as gamers suffer from various addictions and have addictive personalities.
I know that I do. In years past I became addicted to various MMOs. It started with Everquest and then jumped to World of Warcraft. It helped to destroy my first marriage. Wasn't the only factor but it was a big contributor. I learned about myself that I cannot play games that have no definitive ending. I can't do the never ending carrot on a stick because I become addicted to it.
In which a lot of these publishers also sell their individual IP marketing rights to platform holders as well to offset even those costs.
Man, I had never heard that quote before:
Fuck EA.
https://kotaku.com/the-collapse-of-viscerals-ambitious-star-wars-game-1819916152
Fuck EA.
They are making safe, money making games that could be argued have a lower level of innovation than other big budget games, you only have to look at games like MEA, DAI, and NFS to see just how much recycled gameplay is in their games.
This video would be far more useful, and interesting, if it stuck to the history and didn't veer so blatantly into the author's opinions. It was relieving, after a good few weeks of people getting this completely wrong, for someone to point at FIFA as the originator of this practice. I've made this point a handful of times on this forum, albeit I have to admit I wasn't aware that Ultimate Team (a non monetised version) existed in the Champions League title before it came back in FIFA 09.
I'll put some a more full response to some of the less factual (and simply incorrect) points that he made when I get the time.
I'll put some a more full response to some of the less factual (and simply incorrect) points that he made when I get the time.
That's not counting the actual profit on game sales. Fifa is 25% of EA's total revenue.
good video than average lootbox rants.
"The Wilson Lootbox"
Pay-to-Win
Progression based
Gambling based
this point of video I realized this model name sounds like it could be a whole subject in university to study if university happen to have any faculty that related to gaming in the future lol.
"Oh, I got an A on Wilson Lootbox subject."
"The Wilson Lootbox"
Pay-to-Win
Progression based
Gambling based
this point of video I realized this model name sounds like it could be a whole subject in university to study if university happen to have any faculty that related to gaming in the future lol.
"Oh, I got an A on Wilson Lootbox subject."
Nice Research, but some misleading stuff.
why does he show 1313 when talking about visceral though?
And about the cost: the interesting part isn't the dev cost in general, it's the dev cost per tittle and how many games EA makes now compared 9 years ago. And he didn't provide that.
why does he show 1313 when talking about visceral though?
And about the cost: the interesting part isn't the dev cost in general, it's the dev cost per tittle and how many games EA makes now compared 9 years ago. And he didn't provide that.
It also demonstrates starkly how out of touch 'gamer culture' (e.g. Reddit/Resetera/most gaming sites etc) is overall when it comes to sports games :p Not that they don't publish articles on it, or that nobody here plays Fifa, but a lot of that stuff was information I was seeing for the first time, and I'm sure I'm far from the only one. I just never click Fifa articles or play the game, so I had no clue UT worked in that way.
I know, that is just the MTX from UT. Last I remember it was $500mil, I did not realize it rose to $800mil already, and will probably surpass 1 billion now.
Well this was an interesting video discussing the company as a whole, didn't know that Ultimate Team was such a lucrative part of the business because I don't follow sports games revenue.
The whole concept of pay to win loot crates is absolutely disgusting and it has no place in full price titles anymore, will be interesting to see what EA does after they realise the problems that they now face.
That character looking like the CEO in Mirrors Edge Catalyst is really ironic now, seems this man is a huge problem for the company's future one trick pony approach.
The whole concept of pay to win loot crates is absolutely disgusting and it has no place in full price titles anymore, will be interesting to see what EA does after they realise the problems that they now face.
That character looking like the CEO in Mirrors Edge Catalyst is really ironic now, seems this man is a huge problem for the company's future one trick pony approach.
I brought to my mind that maybe we should be separating lootboxes, as they aren't all the same, it's clear that the "Wilsonbox" is the one we want rid off, as it's the one that is potentially more destructive to the way games are being designed, I am not convinced that we should be considering the overwatch style lootbox as the same enemy.
That's not to say that the overwatch box doesn't need regulating too.
I literally just watched this entire thing before you posted this thread, and its pretty amazing how everything is broken down. I am curious as to what Anthem will do now.
Edit- Just think If digital loot boxes are killed off in games..People will be walking into their local Gamestop/Best Buy and buying physical loot packs to redeem on xbox live/PSN. I clearly hope nobody gets this idea.
Edit- Just think If digital loot boxes are killed off in games..People will be walking into their local Gamestop/Best Buy and buying physical loot packs to redeem on xbox live/PSN. I clearly hope nobody gets this idea.
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I don't know man, those games from before still look the same to me and one could also argue they had recycled gameplay from the generation before, in any case weather if they are "recycling gameplay" whatever that means, or they are budgeting better, the point still stands, EA games cost less on average to make than before and Lootboxes are there for greed and not to compensate/offset high elevated developing costs.
I know I have an addictive personality. When I played Diablo 2 if there was some lootbox BS in that game I'm sure I would've spent every penny on it. Instead it all ended up going towards MTG cards =(
Gotcha, this makes more sense. I guess for me it's kind of irrelevant how this crap became popular and more about where do we go from here. Anyway it was a really great video and I do hope EA changes leadership so that they start making interesting games again.
The user was warned for this post. If you have to preface a post by saying "I'm probably gonna be warned for this"... don't post. Be respectful towards your fellow users.
not aiming this specifically at you, and I'm sure I;m going to get warned for this but:
Are you people really this fucking stupid?
EAs overall development costs have gone down.
But so have their overall release count of games.
Code:
Overall development costs
Cost per title = ------------------------------------
Number of titles released
OH, COSTS HAVE GONE DOWN SINCE 2009?
GUESS GAMES ARE CHEAPER TO MAKE NOW