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Web-Series Company: Rooster Teeth reveals brand new branding and a new logo

TheWooniestWoona

TheWooniestWoona

Member
Oct 27, 2017
5,994
Azem said:
Hmmm… https://en.wikipedia.org/wiki/Red_Rooster
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Holy crap! XD

800px-Red_Rooster_Logo.png
 
Shiloh

Shiloh

Member
Oct 25, 2017
3,714
At least put white outline around that text or something. That hurts the eyes to read.
Also, where's the teeth?!
 
Billfisto

Billfisto

Member
Oct 30, 2017
15,534
Canada
Cripes that sucks. The name not even being centered properly irritates me to no end.

Plus the logo, font choice, colors, and general presentation are all cheeks. Looks like something a little kid threw together in the Halo 2 emblem editor or Paint or something. Blech.
 
Beanbeany

Beanbeany

Member
Apr 25, 2022
2,157
How is this company still a thing? I feel like they've had nothing but bad press for like the past 5-6 years.
 
jett

jett

Community Resettler
Member
Oct 25, 2017
44,767
That's an incredibly annoying and eye-straining color scheme. I refuse to believe an actual graphic designer was in charge of this.
 
Mg.

Mg.

Member
Oct 25, 2017
2,031
The problem with minimalism is that eventually you run out of shapes.
 
effingvic

effingvic

Member
Oct 25, 2017
14,739
My eyes are burning

105-Shake said:
What's baffling is that the agency that worked on this actually does some pretty decent work. I somehow doubt that this will go on their frontpage.

www.guerillasuit.com

Guerilla Suit

A creative agency in Austin, Texas. We are a curious collective of designers, strategists, creatives, entrepreneurs and problem killers who do what it takes to develop and grow businesses today. From a simple name to a full spectrum launch strategy all the way to events and yes, best in class...
www.guerillasuit.com www.guerillasuit.com
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Yeah their SXSW23 work is awesome. Its like they hired some freelancer on fiverr to handle this one.
 
vpricot

vpricot

Avenger
Oct 26, 2017
501
Yeah the color and font choice is like… Man like not even hyperbolic it legitimately does hurt and strain my eyes to look at.
 
I KILL PXLS

I KILL PXLS

Member
Oct 25, 2017
11,688
New logo is fine (though it could have used some incorporation of the teeth). Not a fan of the font spelling it all the way out though.
 
Cudpug

Cudpug

Member
Nov 9, 2017
3,641
The blue text on the red background is awful, in that it actively hurts your eyes.
 
Stat

Stat

Member
Oct 25, 2017
5,239
105-Shake said:
What's baffling is that the agency that worked on this actually does some pretty decent work. I somehow doubt that this will go on their frontpage.

www.guerillasuit.com

Guerilla Suit

A creative agency in Austin, Texas. We are a curious collective of designers, strategists, creatives, entrepreneurs and problem killers who do what it takes to develop and grow businesses today. From a simple name to a full spectrum launch strategy all the way to events and yes, best in class...
www.guerillasuit.com www.guerillasuit.com
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Honestly, it's so hard to know whether this was Version 1 or Version 20 where the client gets their hands on it so much that it becomes over the top and the "client" art directs.

Anyways, the logo looks like a fast food joint but I get why they need to rebrand given all the bs their company's been about for the past x number of years.
 
fhqwhgads

fhqwhgads

Member
Oct 28, 2017
1,543
Still waiting for the day companies realise how badly they've ran the minimalist logo design trend into the ground.
 
Alent

Alent

"This guy are sick"
Member
Oct 28, 2017
2,805
The cockerel-R is fine but the colours are absoluteley awful. Soften them a lot.

But gotta admit when I saw a thread about RT I thought it'd be some new abuse coming to light, that's usually my first thought these days.
 
Vilam

Vilam

Member
Oct 27, 2017
5,076
Certainly a huge step over the bad former logo, but those colors are garish and blinding.
 
TheBaldwin

TheBaldwin

Member
Feb 25, 2018
8,367
Dice said:
Brand New Branding looks alright! Is it entertainment? I wouldn't have thunk! But hey, it beats the old one
rooster-teeth-layoffs.jpeg
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I was such a big fan of rooster teeth from like 2009- 2020 but man I never actually realised how silly the logo is. Graphic designer literlaly just google searched the word rooster and teeth and slammed the images together

At least it has more character then this new logo. I am so sick of minimilist logos, please god can we just have them be interesting again. None of this 'your logo should be able to be drawn from memory' fucking bullshit
 
Dead Man Typing

Dead Man Typing

Member
Oct 27, 2017
6,160
Design company probably supplied 50 options and whoever was in charge at Rooster Teeth kept choosing that one. Don't blame the designers until proven guilty.

I thought this would be a name change along with the rebrand. The whole thing dates back to a very 2002/2003 sense of humour so when they say overdue for an update I thought the name was gone.
 
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