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Web-Series Company: Rooster Teeth reveals brand new branding and a new logo

TheGamingNewsGuy

TheGamingNewsGuy

One Winged Slayer
Member
Nov 5, 2017
31,655
Today Variety.Com reported that the Company - Rooster Teeth, known for producing web based series has revealed its brand new Logo and Branding for the future:
Rooster-Teeth-New-Logos.jpg


In a statement by Matt Hullum who is the chief creative officer at Rooster Teeth. Probably we've been a little bit overdue for a fresh coat of paint because we've been so busy evolving and staying ahead of the internet and all its changes." The new Rooster Teeth branding is aimed at preserving the company's original spirit of playing around with friends, he said: "It's always been about fun." The new Rooster Teeth icon, a capital "R" stylized as a rooster's head, nods to the original logo. The vivid orange-red and electric-blue color scheme is intended to bring "new life and energy to the brand," with an updated look that "reflects Rooster Teeth's desire to stand out as opposed to blending in," according to the company.

The article goes into more detail which you can find here about the decision making process and the future of Rooster Teeth as a company:
variety.com

Rooster Teeth, on Eve of 20th Birthday, Unveils Rebranding With New Logos and Tagline (EXCLUSIVE)

Say goodbye to Rooster Teeth’s longstanding rebus-style logo of the rooster and the windup chattering teeth. The fandom and comedy entertainment company, a division of Warner Bros. Discovery,…
variety.com variety.com
 
SigSig

SigSig

Member
Oct 26, 2017
4,777
Logo is fine but the colors....
this is actually painful to look at on my monitor brightness lol
 
The Albatross

The Albatross

Member
Oct 25, 2017
39,256
The old one is very cheesy, but this could also be a logo of like, a right wing news company, the R with a red flame... The blue on red logo type if rough.
 
TheWooniestWoona

TheWooniestWoona

Member
Oct 27, 2017
5,892
That's... uh.
That sure is a logo.

I feel like they've got a lot more to worry about than logo design these days though. I don't know how things like Achievement Hunter are still going.
 
PurpleMoustache

PurpleMoustache

Member
Oct 29, 2017
2,621
Man that is a logo that will be just absolutely eviscerated by jpeg compression.
Also… wasn't there articles like… last month about how Rooster Teeth is in massive financial trouble, and is dealing with lots of internal harassment/toxic workplace environments? This reeks of painting over the rot rather than addressing the issue
 
Kneefoil

Kneefoil

Member
Oct 25, 2017
4,477
The rooster R is pretty clever, but looking at that hurts my eyes. Those shades of red and blue make for a poor combo.
 
Meeps

Meeps

3D animator
Verified
Oct 25, 2017
119
The red one is hurting my eyes on mobile. Glad that was reviewed.
 
Aiqops

Aiqops

Member
Aug 3, 2021
14,186
Logo whatever, colors too much. Especially the freaking orange-red and blue combo.
cat-light.gif
 
John Rabbit

John Rabbit

Member
Oct 25, 2017
10,196
It looks like a restaurant and holy fuck would someone get their designer to take a color theory class. That's genuinely an awful color combo and has gone through zero consideration for accessibility.
 
robot

robot

Member
Oct 27, 2017
2,475
Logo looks ok to me, but the full name spelled out in that font is pretty bad. And yeah, the colors are hard to look at. Reminds me of a mid-tier-league football team or a Dave and Busters, neither of which I think they probably want to evoke.
 
Bedlam

Bedlam

Banned
Oct 26, 2017
4,536
Someone got paid thousands of dollars for this.

The logo is "okay" but the font part is an eyesore.
 
Nocturne

Nocturne

Member
Oct 25, 2017
1,736
this looks like something someone would kludge together for their flag in nationstates.net
 
PurpleMoustache

PurpleMoustache

Member
Oct 29, 2017
2,621
dav

dav

Member
Oct 27, 2017
62
Logomark is fine/good but that red and blue are way too bright. Not enough contrast to be using them on top of each other like that either...
 
Dice

Dice

Member
Oct 25, 2017
22,794
Canada
Brand New Branding looks alright! Is it entertainment? I wouldn't have thunk! But hey, it beats the old one
rooster-teeth-layoffs.jpeg
 
Ominym

Ominym

Member
Oct 25, 2017
1,071
Some of the most abrasive font/color choices I've seen on a brand in a long while.
 
Jera

Jera

Member
Sep 19, 2022
227
you can rebrand all you want and diversify, but holy fuck.

Your name is literally a play on cockbite. That's the point.
 
Coolluck

Coolluck

Member
Oct 27, 2017
5,494
Yeah, this was talked about in the subreddit and it's nuts that an external company got paid for that.
 
Rated-G

Rated-G

Member
Oct 29, 2017
1,358
Man those colors are not pleasant. I was kind of hoping they'd just never rebrand because there was something comforting and classic about the previous logo. I think the Rooster R is decent but man I do not like those colors or that font choice. Also I miss the teeth.
 
Gravidee

Gravidee

Member
Oct 28, 2017
3,390
Aside from the garish color combination, the logo itself looks more like something for a fast food restaurant or a service rather than an entertainment company/studio...
 
105-Shake

105-Shake

Member
Aug 13, 2020
1,955
What's baffling is that the agency that worked on this actually does some pretty decent work. I somehow doubt that this will go on their frontpage.

www.guerillasuit.com

Guerilla Suit

A creative agency in Austin, Texas. We are a curious collective of designers, strategists, creatives, entrepreneurs and problem killers who do what it takes to develop and grow businesses today. From a simple name to a full spectrum launch strategy all the way to events and yes, best in class...
www.guerillasuit.com www.guerillasuit.com
 
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