Today Variety.Com reported that the Company - Rooster Teeth, known for producing web based series has revealed its brand new Logo and Branding for the future:
In a statement by Matt Hullum who is the chief creative officer at Rooster Teeth. Probably we've been a little bit overdue for a fresh coat of paint because we've been so busy evolving and staying ahead of the internet and all its changes." The new Rooster Teeth branding is aimed at preserving the company's original spirit of playing around with friends, he said: "It's always been about fun." The new Rooster Teeth icon, a capital "R" stylized as a rooster's head, nods to the original logo. The vivid orange-red and electric-blue color scheme is intended to bring "new life and energy to the brand," with an updated look that "reflects Rooster Teeth's desire to stand out as opposed to blending in," according to the company.
The article goes into more detail which you can find here about the decision making process and the future of Rooster Teeth as a company:
In a statement by Matt Hullum who is the chief creative officer at Rooster Teeth. Probably we've been a little bit overdue for a fresh coat of paint because we've been so busy evolving and staying ahead of the internet and all its changes." The new Rooster Teeth branding is aimed at preserving the company's original spirit of playing around with friends, he said: "It's always been about fun." The new Rooster Teeth icon, a capital "R" stylized as a rooster's head, nods to the original logo. The vivid orange-red and electric-blue color scheme is intended to bring "new life and energy to the brand," with an updated look that "reflects Rooster Teeth's desire to stand out as opposed to blending in," according to the company.
The article goes into more detail which you can find here about the decision making process and the future of Rooster Teeth as a company:
Rooster Teeth, on Eve of 20th Birthday, Unveils Rebranding With New Logos and Tagline (EXCLUSIVE)
Say goodbye to Rooster Teeth’s longstanding rebus-style logo of the rooster and the windup chattering teeth. The fandom and comedy entertainment company, a division of Warner Bros. Discovery,…
variety.com