60%+ drops are not that rare for movies that make the amount of money these movies make. Is 67% on the high side sure but its not that far off the average.
Thé way thé weekends fell did play a part, but honestly Christmas kind of saved it in relative terms.
I would like to be surprised that people have pulled out a right wing troll battle cry and seriously entertain it as a possible remedy for the unforgivable sin of *checks notes* releasing a film that only comes in 10th place in the all-time domestic opening weekends.
But I'm not.
Companies and no rational business operates this way. They don't look at the overall ranking but trends. They didn't buy the Star Wars IP to run it into the ground over 10 years.
Honestly at this point I be George wishes he had given it, at a steal, to Warner Brothers or Sony.
Compared to any other Disney Star Wars film, heck, maybe ANY Star Wats film, TLJ fell off a cliff after month one.
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