I agree that each game should get an appropriate level of marketing for what the game is. I just don't understand completely dismissing marketing efforts just because they aren't in someone's own country.
To be honest, I don't really care about marketing at all. I'm in the UK and I saw maybe one Starfield bus and one Starfield cinema ad. But if I saw nothing, I just really struggle to care. It's not my job to worry about Xbox's marketing, it's their job, and they have the data and expertise to know what's worth investing in and what isn't.
I mean, I shouldn't care either, but this is part of the entire reason we're in this specific thread in the first place: it's never just about talking about the new first-party release, because if it was this thread would be dead since october, we're talking about the entire ecosystem, Game Pass, the first-party future output, hopes and dreams that may or may not ever happen, the future of the console, why they're doing the choices they're making, and why they're in that position, etc.
To me it's just part of that entire discussion.
Why are their console sales so bad? For all the reasons we've always talked about. Their marketing efforts are part of it.
I shouldn't have to care either.