The problem with Amazon, is that they are playing with a "gray" area to achieve these prices.
In Europe, you can't massively sell a product below the price that you are paying to obtain the stock, because it's seen as illegal competency.
But Amazon is not doing this. Amazon, is selling this at the same price that they obtain the stock, without a single cent of benefice,
to not break the law.
Retail stores can't do this to compete with Amazon, because it doesn't have any sense: they are moving stock, using storage space, to not obtain a benefice.
Amazon can "invest" in this, because in this way they can create loyal customers.
And most importantly,
Amazon can do this, because they pay a shitty salary to their workers, and they have
complex systems to avoid to pay taxes.
In Spain we have seen this in this in July, with the Prime Days week:
there was a workers strike to protest against the workers conditions.
These type of economies, I think in the workers conditions in places like
Walmart in the US, are very toxic:
they don't contribute to create a better society.
And at the end, if a corporation like Amazon, offering the same shitty working conditions that Walmart in the US, forces to close the
small retailers offering good jobs with good conditions to the workers, this is damaging for a country and an economy:
only Jeff Bezos will win in this situation, being even more rich. Not the people complaining in this thread,
not their children.