• Ever wanted an RSS feed of all your favorite gaming news sites? Go check out our new Gaming Headlines feed! Read more about it here.
  • We have made minor adjustments to how the search bar works on ResetEra. You can read about the changes here.
Cordon is gorgeous. But holy moly it's expensive.

U.S. based sites want $140 for Cordon, smdh.

I know they gotta bump it a bit on import for the sake of profit, but man Takara's out of their freaking minds charging that much for a car bot, licensed or not. I'd take fewer parts count overall for a lower price, but that's my position on the matter, and one that's probably in the minority. Hopefully Mirage and Hound (if they ever come out...) won't require the sale of a kidney to own the pair.

Also, the look of that PE TM2 Megatron reminds me of those old Robo Strux / Zoid build-a-figures with the wind up feature, heh. Looks great though!
 

mrmoose

Member
Nov 13, 2017
21,244

Keldroc

Member
Oct 27, 2017
11,989
Oct 30, 2017
2,365
Changing the subject slightly, but has anyone else been having trouble actually finding new stuff at retail? With TRU gone, there's only a handful of retail stores that carry toys left and none in my area have stocked beyond wave 1 of Power of the Primes. Hell, I never even saw waves 2, 4, or 6 of Titans Return. Is everyone else's distro just as bad as my area?
 
OP
OP
Claire Delune

Claire Delune

10 Years in the Making
Member
Oct 25, 2017
4,292
Greater Seattle Area
Changing the subject slightly, but has anyone else been having trouble actually finding new stuff at retail? With TRU gone, there's only a handful of retail stores that carry toys left and none in my area have stocked beyond wave 1 of Power of the Primes. Hell, I never even saw waves 2, 4, or 6 of Titans Return. Is everyone else's distro just as bad as my area?
Distribution in my area fell off a cliff with Revenge of the Fallen and never recovered.
 

Keldroc

Member
Oct 27, 2017
11,989
Changing the subject slightly, but has anyone else been having trouble actually finding new stuff at retail? With TRU gone, there's only a handful of retail stores that carry toys left and none in my area have stocked beyond wave 1 of Power of the Primes. Hell, I never even saw waves 2, 4, or 6 of Titans Return. Is everyone else's distro just as bad as my area?

Haven't seen anything post-Wave 1 at retail here. TRU's demise seems to have thrown distribution into a tailspin of sorts. Only the price gouging collector stores are getting anything new, and I ain't paying $40 for a deluxe.
 

mrmoose

Member
Nov 13, 2017
21,244
I may be remembering wrong, but it always seems this way from Christmas to the middle of the year when the big stores do another reset. Target especially seems to hold onto old Transformers toys for way too long (voyager/leader stuff especially), and it doesn't help that there's still Revenge of the Fallen and the animated transformers lines out there, with the movie classic stuff also coming out.
 

mute

▲ Legend ▲
Member
Oct 25, 2017
25,156
One shipment of PotP wave 2 deluxes showed up at Target about 6 weeks ago, quickly sold out, and since it has just been wave 1 shelf warming and more shipments of wave 1.
Haven't seen any wave 2 voyager. Wave 2 Leader was common at walmart as far back as 2-3 months ago and now they have no leaders hardly. Prime masters is wave 1 everywhere except randomly wave 2 showed up at a local grocery store (Kroger) around easter. Local TRU never got anything past wave 1 either.

So yeah, it seems here anyway things have really stagnated, Generations wise. There were a couple weeks more recently where a lot of Studio Series showed up but those have mostly been picked up already and shelves are empty again.
 

Keldroc

Member
Oct 27, 2017
11,989
I may be remembering wrong, but it always seems this way from Christmas to the middle of the year when the big stores do another reset. Target especially seems to hold onto old Transformers toys for way too long (voyager/leader stuff especially), and it doesn't help that there's still Revenge of the Fallen and the animated transformers lines out there, with the movie classic stuff also coming out.

That usually lasts until late February at the most. This is a ridiculously long drought of new product.
 

Cheerilee

Banned
Oct 25, 2017
3,969
Changing the subject slightly, but has anyone else been having trouble actually finding new stuff at retail? With TRU gone, there's only a handful of retail stores that carry toys left and none in my area have stocked beyond wave 1 of Power of the Primes. Hell, I never even saw waves 2, 4, or 6 of Titans Return. Is everyone else's distro just as bad as my area?
I wonder if Hasbro could replace Toys-R-Us... with themselves.

Apparently TRU was a generally functioning business, but they had 5 billion dollars worth of debt due to unsustainable 80's growth ideas, and no forseeable way of ever climbing out of that hole, so they closed up shop and liquidated their assets.

Then Hasbro is like "Hey, we needed that. It is of strategic importance to us." And then they spent a half billion dollars buying Power Rangers just to change the news. Hasbro is apparently worth about 10 billion dollars, and they lost like 12% of their stock value because TRU shut down, and they continue to bleed, because TRU... was of strategic importance to them.

Seems to me like even if they couldn't buy TRU, maybe they should be in a hurry to replace TRU with their own Hasbro-created TRU. They could theoretically even get Mattel to join in on the venture, because Mattel's apparently been taking a pounding harder than Hasbro has.

But nah, it's a much better idea to reboot the Battleship and GI Joe and Jem movies to try and bring them up to the Bayformers/MCU level, so that they can have huge box office numbers without the toy sales to back them up.
 
OP
OP
Claire Delune

Claire Delune

10 Years in the Making
Member
Oct 25, 2017
4,292
Greater Seattle Area
I wonder if Hasbro could replace Toys-R-Us... with themselves.

Apparently TRU was a generally functioning business, but they had 5 billion dollars worth of debt due to unsustainable 80's growth ideas, and no forseeable way of ever climbing out of that hole, so they closed up shop and liquidated their assets.

Then Hasbro is like "Hey, we needed that. It is of strategic importance to us." And then they spent a half billion dollars buying Power Rangers just to change the news. Hasbro is apparently worth about 10 billion dollars, and they lost like 12% of their stock value because TRU shut down, and they continue to bleed, because TRU... was of strategic importance to them.

Seems to me like even if they couldn't buy TRU, maybe they should be in a hurry to replace TRU with their own Hasbro-created TRU. They could theoretically even get Mattel to join in on the venture, because Mattel's apparently been taking a pounding harder than Hasbro has.

But nah, it's a much better idea to reboot the Battleship and GI Joe and Jem movies to try and bring them up to the Bayformers/MCU level, so that they can have huge box office numbers without the toy sales to back them up.

Actually yes, I do think it's probably better to promote those movies than start a retail chain without any prior corporate experience doing so. Do the movies even have any out-of-pocket cost to them, or are the studios paying them for the license and the privilege of making them in the first place?
 

Cheerilee

Banned
Oct 25, 2017
3,969
Actually yes, I do think it's probably better to promote those movies than start a retail chain without any prior corporate experience doing so. Do the movies even have any out-of-pocket cost to them, or are the studios paying them for the license and the privilege of making them in the first place?
I'm not a corporate expert, but as I understand it, back in the 80's, the movies and cartoons were purely advertising expenses created by Hasbro's ad agency and outsourced to Japan, until they shifted to more of an outsourced licensing thing, made by anyone from DiC to Steven Spielberg to the Cartoon Network.

Then Hasbro picked up the controlling half of a TV channel, so they had an interest in producing as much TV content as possible, so they started their "Hasbro Studios" thing. Then they lost control of the TV channel, so now they're kinda refocusing Hasbro Studios to very much try and be Marvel Studios-inspired (a company that let others get the ball started and then came in and took over), and they're aggressively looking to take over the financing and production side of things, and they even want their own Marvel-esque cinematic universe. They really wanna be Marvel Studios right now (as everyone does).

I guess it's not an either/or situation (except for finite resources, as Thanos would argue), but I'm not as confident in the films success as Hasbro seems to be, and one of the strengths of Hasbro's TV and movies has been that they can afford to break even, or even lose money on them, because they boost the toy sales. The ad model has worked for Hasbro from day one, and is their greatest strength. Threats to the toy sales should be treated as Hasbro's #1 priority.

One of Hasbro's biggest recent wins was that Disney trusted Hasbro to take over some of their toy lines, and if Hasbro can't get their product to market, Disney's going to walk away, and that would be another huge blow to Hasbro. But on the other hand, if Hasbro used this opportunity to increase their influence over the market, that would only strengthen Hasbro's position.

Hasbro apparently bought Power Rangers to create the appearance of slowed bleeding, but that's not a real solution. I think they would've been better served by announcing their plans to enter a new market. They could do it the same way they started Hasbro Studios, which is: They've already spent years dealing with people who do this for a living. And now many of those same people are recently unemployed. Hire them. Start a new branch of the company. Give them the support they need to build a newer, better TRU.

But again, I'm not a corporate expert. Just tossing out an idea for a solution to a problem that just came to me.
 

Keldroc

Member
Oct 27, 2017
11,989
I wonder if Hasbro could replace Toys-R-Us... with themselves.

Apparently TRU was a generally functioning business, but they had 5 billion dollars worth of debt due to unsustainable 80's growth ideas, and no forseeable way of ever climbing out of that hole, so they closed up shop and liquidated their assets.

No. They had $5 billion worth of debt due to a hostile leveraged buyout in the '00s that saddled them with unsustainable expenses that were going to cause the death of the company eventually, one way or the other. This didn't matter to the buyers because they got their payout anyway. Bain Capital and its partners did that to TRU, and in fact killed KayBee Toys in the late '90s the same way. TRU's collapse has nothing to do with their business practices. They were very successful at what they did, in fact. They were the #1 online toy retailer and comprised 15% of the brick and mortal toy retail market. They fell victim to predatory vulture capitalist practices that should probably be illegal.

Then Hasbro is like "Hey, we needed that. It is of strategic importance to us." And then they spent a half billion dollars buying Power Rangers just to change the news. Hasbro is apparently worth about 10 billion dollars, and they lost like 12% of their stock value because TRU shut down, and they continue to bleed, because TRU... was of strategic importance to them.

Seems to me like even if they couldn't buy TRU, maybe they should be in a hurry to replace TRU with their own Hasbro-created TRU. They could theoretically even get Mattel to join in on the venture, because Mattel's apparently been taking a pounding harder than Hasbro has.

But nah, it's a much better idea to reboot the Battleship and GI Joe and Jem movies to try and bring them up to the Bayformers/MCU level, so that they can have huge box office numbers without the toy sales to back them up.

Starting a retail business is a terrible idea for Hasbro, but aside from that I don't know why you think these ideas are somehow mutually exclusive. It is not somehow using up manpower or brainspace to license the toy properties to a film studio. If they wanted to do both things, they could. They don't want to because that's not what Hasbro does. They make products, they don't distribute them. They can't even get their own online store working correctly half the time, they're not up for running an international retail chain in any way.

And they'd never partner with Mattel because Hasbro and Mattel's execs basically hate each other.
 

Rand a. Thor

Banned
Oct 31, 2017
10,213
Greece

Neo0mj

Member
Oct 26, 2017
3,273
Time to show off my Transformers stuff! It used to be bigger but I gave away a good number of them when I branched off into other toy lines, and what you see is what remained after the culling.

26916870107_a735b3e06f_b.jpg

27916786478_0765547fd2_b.jpg


Backing this. Secretly one of the best comics of the last 15 years. Not best Transformers comics. Best comics, period.

I wouldn't go that far, but it is good.
 

mrmoose

Member
Nov 13, 2017
21,244
No. They had $5 billion worth of debt due to a hostile leveraged buyout in the '00s that saddled them with unsustainable expenses that were going to cause the death of the company eventually, one way or the other. This didn't matter to the buyers because they got their payout anyway. Bain Capital and its partners did that to TRU, and in fact killed KayBee Toys in the late '90s the same way. TRU's collapse has nothing to do with their business practices. They were very successful at what they did, in fact. They were the #1 online toy retailer and comprised 15% of the brick and mortal toy retail market. They fell victim to predatory vulture capitalist practices that should probably be illegal.



Starting a retail business is a terrible idea for Hasbro, but aside from that I don't know why you think these ideas are somehow mutually exclusive. It is not somehow using up manpower or brainspace to license the toy properties to a film studio. If they wanted to do both things, they could. They don't want to because that's not what Hasbro does. They make products, they don't distribute them. They can't even get their own online store working correctly half the time, they're not up for running an international retail chain in any way.

And they'd never partner with Mattel because Hasbro and Mattel's execs basically hate each other.

All of this, but especially the bolded. But yeah, TRU was still profitable without that leveraged buyout, but I don't think anyone is up for taking on all the stores; if Hasbro really wanted to enter retail it would be much better for them to start on a smaller scale then buy up the TRU franchise and try to fill up the huge stores with just their merch. Investors would be fleeing like crazy.
 
Oct 26, 2017
7,365
To any curious visitors: Transformers is better than ever, not least because Michael Bay stopping making the movies recently. The IDW comics have been going strong since 2010 or so, and generally blow all the legacy comics and cartoons out of the water. While there is a ton of crappy kids stuff in toy stores, they've also been making Generations toys for years now that generally just take the classic characters and make them better, and recently they've dipped into pretty much any obscure old toy you could name. On top of that, the Masterpiece line of figures is generally awesome, with expensive but super detailed figures that capture both the cartoon forms and the alternate modes through some often ridiculously clever transformation.

I'll just post a few highlights:
mp_sunstreaker_trio_robot.jpg

Masterpiece Sunstreaker, Smokescreen and Tracks

Megatron04.jpg

Yup, they dug deep for these two Masterpieces, but do note that Megatron actually transforms into a realistic gun.

transformers_mp_grapple3.jpg

Masterpiece Inferno and Grapple
 

mrmoose

Member
Nov 13, 2017
21,244
You should mention the Generations figures are in a line called "Power of the Primes" which has a gimmick similar to action masters, but then a ton of other gimmicks as well. The Leader class figures are all "nesting" figures (Hot Rod can "dock" into a trailer to become Rodimus Prime, same with Orion Pax and Optimus). Voyagers and deluxes are combiners.

Even movie fans get their due with the new studio line, going through the various Bay movies.

Problem is, distribution is a nightmare. And we lost the main distributor of masterpieces domestically in TRU.

Also, the comic is winding down to be replaced with... something else?
 

Firemind

Member
Oct 25, 2017
15,557
MP Grapple and Inferno look so cheap.

Still waiting for Jazz, Hound, Trailbreaker/Hoist.

Also, hi mom!
 

Keldroc

Member
Oct 27, 2017
11,989
MP Grapple and Inferno look so cheap.

They have some of the coolest transformation tricks of any of the MPs, though. The way they hide the ladder/crane arm in robot mode is ingenious.

Still waiting for Jazz, Hound, Trailbreaker/Hoist.

Also, hi mom!

Rumors persist of a Trailbreaker due up soon, but there will almost certainly never be an official MP Jazz due to Porsche's refusal to license "war toys." MakeToys Downbeat is your best option there, although prices have spiked on it as of late while people wait for another production run.
 

SigmasonicX

Member
Oct 25, 2017
15,535
I haven't watched the cartoons since Prime. I'm not interested in Rescue Bots, but how has Robots in Disguise turned out?
 
OP
OP
Claire Delune

Claire Delune

10 Years in the Making
Member
Oct 25, 2017
4,292
Greater Seattle Area
I haven't watched the cartoons since Prime. I'm not interested in Rescue Bots, but how has Robots in Disguise turned out?
Steeljaw is a decent villain in both his motivations and methodology, but he gets sidelined pretty hard.

Overall it's... not especially terrible, but pretty forgettable. It's probably in the bottom of the upper third of TF series if only by benefiting from the fact TF have had some truly terrible cartoons in the past.
 

Firemind

Member
Oct 25, 2017
15,557
Rumors persist of a Trailbreaker due up soon, but there will almost certainly never be an official MP Jazz due to Porsche's refusal to license "war toys." MakeToys Downbeat is your best option there, although prices have spiked on it as of late while people wait for another production run.
Hm. Interesting design. Still looks a bit cheap though. That rear bumper looks horrendous. And why does it have golden rims and not silver? Yikes.
 

Keldroc

Member
Oct 27, 2017
11,989
Hm. Interesting design. Still looks a bit cheap though. That rear bumper looks horrendous. And why does it have golden rims and not silver? Yikes.

Nobody knows what the deal is with the rear bumper. It's not flawless but it's the best anyone's done so far, at least until FansToys steps up to make one.
 

Weltall Zero

Game Developer
Banned
Oct 26, 2017
19,343
Madrid
Since it's unlikely Tizoc will have his MTMTE OT ready by the time this leaves the spotlight, I'll just link his older one from the old site:
https://www./threads/transformers-m...e-of-the-best-comics-you-havent-read.1294055/
Point is, MTMTE has been voted best comic by readers for several years. Not best Transformers comic, mind, you: best current comic in the world, as voted by non-specifically-TF comic readers (lots of people have become TF fans thanks to it, in fact).
http://comicsalliance.com/best-sci-fi-comic-2016/
Here's an interesting read about its same gender relationships:
https://www.theguardian.com/books/2016/dec/02/transformers-lost-light-comic-same-sex-partnerships
 

mrmoose

Member
Nov 13, 2017
21,244
I'll just add that you can enjoy MTMTE separately from all the other comics that came before if you so choose (well, besides maybe Last Stand of the Wreckers). Roberts wrote half of the Chaos crossover immediately preceding it but honestly, I find it to be confusing and a bit of a mess.

After that crossover the Transformers comics basically relaunched with two titles:
Roberts on MTMTE, focusing on Rodimus and a ragtag crew traveling through space to find the Knights of Cybertron
John Barber on Robots in Disguise (RID) focusing on the rest of the transformers on Cybertron in an era of "peace"

Certainly you can read all the rest of the preceding IDW stuff starting from the beginning, or from All Hail Megatron, or whatever, but you can easily just do Last Stand of the Wreckers into MTMTE.
 

Cheerilee

Banned
Oct 25, 2017
3,969
All of this, but especially the bolded. But yeah, TRU was still profitable without that leveraged buyout, but I don't think anyone is up for taking on all the stores; if Hasbro really wanted to enter retail it would be much better for them to start on a smaller scale then buy up the TRU franchise and try to fill up the huge stores with just their merch. Investors would be fleeing like crazy.
It was probably just a pipe dream, but what I was thinking was that Hasbro can't just rely on Walmart for their business, because that doesn't just mean a smaller market, but it puts Hasbro increasingly at Walmart's mercy, and Walmart is not known for being merciful. Hasbro needs a toy store that can be considered a viable threat to Walmart, and to build that, they would need to have Mattel's cooperation (and every other toymaker they can get). But if Hasbro and Mattel would rather die than work with each other, then that kind of kills my idea.

A "Hasbro store" wouldn't be good enough, so it doesn't really matter that Hasbro's never really been able to pull off such a thing. Also, they've never had access to the sort of talent pool that exists thanks to the untimely death of TRU.

If Hasbro and Mattel were able to set aside their differences, contact reliable people they used to deal with from Toys R Us, get those people to contact even more of the right people, they could put together a new national toy chain, and even if it was only 10% as big as Toys R Us used to be, and broke even after it's initial investment, that would be a win for the entire toy industry.


Or maybe toy stores are just dead and a relic of the past. Or maybe Hasbro can try to improve their relations with large numbers of unaffiliated mom-and-pop toy stores. I dunno. Just thinking out loud.
 

mrmoose

Member
Nov 13, 2017
21,244
It was probably just a pipe dream, but what I was thinking was that Hasbro can't just rely on Walmart for their business, because that doesn't just mean a smaller market, but it puts Hasbro increasingly at Walmart's mercy, and Walmart is not known for being merciful. Hasbro needs a toy store that can be considered a viable threat to Walmart, and to build that, they would need to have Mattel's cooperation (and every other toymaker they can get). But if Hasbro and Mattel would rather die than work with each other, then that kind of kills my idea.

A "Hasbro store" wouldn't be good enough, so it doesn't really matter that Hasbro's never really been able to pull off such a thing. Also, they've never had access to the sort of talent pool that exists thanks to the untimely death of TRU.

If Hasbro and Mattel were able to set aside their differences, contact reliable people they used to deal with from Toys R Us, get those people to contact even more of the right people, they could put together a new national toy chain, and even if it was only 10% as big as Toys R Us used to be, and broke even after it's initial investment, that would be a win for the entire toy industry.


Or maybe toy stores are just dead and a relic of the past. Or maybe Hasbro can try to improve their relations with large numbers of unaffiliated mom-and-pop toy stores. I dunno. Just thinking out loud.

I think it would be good for Hasbro, Mattel, and others to have some skin in a toy chain, if only because their case packouts are part of the problem (maybe not so much with Transformers, but even then we've all seen rows and rows of only Bumblebees at times). But yeah, even with the Bratz ceo was trying to raise money to buy TRU, my thinking was, who's going to trust him with their toys? Certainly not mattel. If they bought in, they'd need a partnership because otherwise you'd be reliant on your competitor, which is even worse than being reliant on Wal-mart when it comes to how they can screw you over.

I have no idea how the distribution deal with Diamond works, and certainly the comic store is also a dying breed, but why not sell directly to comic stores instead of going through Diamond and screwing them by distributing to them last?

On a side note, I doubt the people selling TRU even want a buyout at a reasonable cost, their main MO is sell high or liquidate anyway.
 
Took me a minute to find this thread lol.


Thanks for reminding me; I gotta see if I still have points available to put towards this guy. I stopped using them for awhile because they upped shipping rates sometime in the last couple of years, basically blowing out any savings from using them instead of HLJ or what have you. I still don't like the price, but I don't buy K.O.s either. Would wait for a sale, but I fear a sellout regardless of sticker shock, especially given there's fans out there who would want to cannibalize this release to kitbash a toy look Sunstreaker.

Might be because it's a much lower production run than Sunstreaker was, due to him being a non-show character that will probably sell less.

That's the current theory regarding Cordon's inflated price; but considering how badly Road Rage and Clampdown both lingered at retailers (foreign and domestic), this might be the path that Takara opts for in the future regarding Diaclone based repaints of carbots. Personally, I'm still waiting on a possible black Ironhide release, though it might not happen this late in the game.

Changing the subject slightly, but has anyone else been having trouble actually finding new stuff at retail? With TRU gone, there's only a handful of retail stores that carry toys left and none in my area have stocked beyond wave 1 of Power of the Primes. Hell, I never even saw waves 2, 4, or 6 of Titans Return. Is everyone else's distro just as bad as my area?

Distribution has apparently been off the rails since before ROTF if you believe the stories. Haven't really been hunting myself since before that first movie hit, when Classics was the only product on shelves. Titans Return turned my head a bit though; finally some renewed interest in characters made *after* 1986 - ended up grabbing the (former) Targetmaster Decepticons, Kup, Scourge and IMO the two best deluxes out of the entire line - Topspin and Twin Twist. Most of those were bought online, however.

Finding anything in the deluxe size was a nightmare, since the stores kept stocking that wave 1.5 refresher of 2 x Chromedome, 2 x Highbrow, Blurr, Scourge, Hardhead and Skullcruncher nearly nonstop. Never saw anything past that (barring one badly crushed box of Wave 3 in a store nearly an hour away) until the final wave with Slugslinger dropped. No mini-figs, no Scouts (or w/e they're called now), no Leaders. Voyagers would pop up every now and again, but never in enough supply to stay on shelves for more than a few days.

Power of the Primes has been different. Wave 1 - blink and you miss it. Haven't seen anything except deluxes get restocked, but two cases in the span of six months is hardly what I'd call flush. Wave 2 of those little Prime Masters showed up (Skullgrin wave? idk) along with the Battletrap set of Legends and those got restocked a few times along with that Black Rodimus Leader figure. Wave 2 Deluxes ... two cases back in early April I think... picked clean on sight I guess, but two of the female Autobot in that wave sat around for over a month before finally being sold.

Voyagers have not shown up... at all. I've had to ask employees at several different stores about it, and they say distribution is terrible all the way down the line. Ended up buying Hun-gurrr for $35 online a few weeks back; I always try to stop at Wal-Mart on gym nights to check but I simply don't have the time or gas money to keep looking for him otherwise. Can a brother get a single damn set of Terrorcons or is that too much to ask?

I don't know if it's Hasbro, or distribution in general across the board, but every time I walk down the toy aisle, Transformers and Marvel Legends are sold out and rarely get restocks to meet demand. Nothing else seems to get touched in other lines beyond a figure here and there.
 

Keldroc

Member
Oct 27, 2017
11,989
It was probably just a pipe dream, but what I was thinking was that Hasbro can't just rely on Walmart for their business, because that doesn't just mean a smaller market, but it puts Hasbro increasingly at Walmart's mercy, and Walmart is not known for being merciful. Hasbro needs a toy store that can be considered a viable threat to Walmart, and to build that, they would need to have Mattel's cooperation (and every other toymaker they can get). But if Hasbro and Mattel would rather die than work with each other, then that kind of kills my idea.

A "Hasbro store" wouldn't be good enough, so it doesn't really matter that Hasbro's never really been able to pull off such a thing. Also, they've never had access to the sort of talent pool that exists thanks to the untimely death of TRU.

If Hasbro and Mattel were able to set aside their differences, contact reliable people they used to deal with from Toys R Us, get those people to contact even more of the right people, they could put together a new national toy chain, and even if it was only 10% as big as Toys R Us used to be, and broke even after it's initial investment, that would be a win for the entire toy industry.


Or maybe toy stores are just dead and a relic of the past. Or maybe Hasbro can try to improve their relations with large numbers of unaffiliated mom-and-pop toy stores. I dunno. Just thinking out loud.

The problem with this is that it's just not how business works. Hasbro and Mattel are toy companies. They're built and designed and staffed to create and manufacture product. Distributing and selling product to the consumer directly is a completely different kind of business, and you'd have to restructure and/or expand Hasbro and Mattel accordingly to do that. With no guarantee of success (indeed, retail is notoriously unstable and risky), this is not a move shareholders would support, and not one that would be likely to allow the high end execs in charge to keep their jobs. It's like if Apple went out of business and suggesting that hey, Intel makes chips in some Apple products, they should just sell iPhones now! It just doesn't make a lick of sense, it's a completely different function. Someone may well step into the void left by TRU, but it will need to be a retail company, not a manufacturer.
 

mrmoose

Member
Nov 13, 2017
21,244
I never even saw Twin Twist in stores (or on Amazon for non scalper prices)... :(

Now that I think about it, if not for Amazon I would have missed out on a bunch of stuff the last few waves.
 
Twin Twist (along with the rest of that wave) is apparently showing up at selected Ollie's discount stores here in the U.S.

Oh yeah, and Trypticon. I wouldn't even bother collecting retail figures if there wasn't an online option available.

Far cry from the 80's, when you could pop in your local pharmacy, hardware store or tire and automotive shop and beg your parents for a genuine Gen 1 figure, lol.
 

Cheerilee

Banned
Oct 25, 2017
3,969
The problem with this is that it's just not how business works. Hasbro and Mattel are toy companies. They're built and designed and staffed to create and manufacture product. Distributing and selling product to the consumer directly is a completely different kind of business, and you'd have to restructure and/or expand Hasbro and Mattel accordingly to do that. With no guarantee of success (indeed, retail is notoriously unstable and risky), this is not a move shareholders would support, and not one that would be likely to allow the high end execs in charge to keep their jobs. It's like if Apple went out of business and suggesting that hey, Intel makes chips in some Apple products, they should just sell iPhones now! It just doesn't make a lick of sense, it's a completely different function. Someone may well step into the void left by TRU, but it will need to be a retail company, not a manufacturer.
I don't see how getting involved in retail is any more alien than getting involved in something like Hasbro Studios.

For decades, Hasbro wasn't particularly involved in the production side of their cartoons. They were advertisements that other people paid them to make. In 2007, the first Bayformers movie was a huge success, so Hasbro decided that they wanted in on that, so they hired some television executives, those executives hired showrunners, the showrunners and executives worked together to hire the right animation studios, and by 2010 "Hasbro" was making some pretty great cartoons. You don't need to know how to do it yourself, you hire the right people with experience in that field, who then also hire the right people until things get done.

Hasbro Studios was a money-draining expense that Hasbro needed to justify to their shareholders for a couple of years, but that would be true of any expansion. I even remember people arguing that a TV channel was a shortsighted dead-end expansion for Hasbro to be moving into in the age of Netflix.

I get that retail might be a bad idea, and that Hasbro doesn't appear to want to be in that area (as evidenced by the fact that they haven't announced anything), but the first half of your paragraph sounds like it's explaining why Hasbro Studios can't exist, when it plainly does exist.
 

Keldroc

Member
Oct 27, 2017
11,989
I don't see how getting involved in retail is any more alien than getting involved in something like Hasbro Studios.

For decades, Hasbro wasn't particularly involved in the production side of their cartoons. They were advertisements that other people paid them to make. In 2007, the first Bayformers movie was a huge success, so Hasbro decided that they wanted in on that, so they hired some television executives, those executives hired showrunners, the showrunners and executives worked together to hire the right animation studios, and by 2010 "Hasbro" was making some pretty great cartoons. You don't need to know how to do it yourself, you hire the right people with experience in that field, who then also hire the right people until things get done.

Hasbro Studios was a money-draining expense that Hasbro needed to justify to their shareholders for a couple of years, but that would be true of any expansion. I even remember people arguing that a TV channel was a shortsighted dead-end expansion for Hasbro to be moving into in the age of Netflix.

I get that retail might be a bad idea, and that Hasbro doesn't appear to want to be in that area (as evidenced by the fact that they haven't announced anything), but the first half of your paragraph sounds like it's explaining why Hasbro Studios can't exist, when it plainly does exist.

It's not explaining that at all, as they're not comparable things. Hasbro Studios is a creative branch of the company that doesn't require a completely new infrastructure to interface with completely different chains of distribution and physical goods transport that a retail arm would. The heavy lifting (production) of Hasbro Studios is entirely outsourced to existing production companies. I don't know how to impress upon you that operating a retail chain is an order of magnitude more complex and removed from what Hasbro already does than it is to establish a small group that handles media outsourcing. It's just apples and oranges.
 

Crackhead_Bob

Banned
Nov 1, 2017
1,865
I'm not a corporate expert, but as I understand it, back in the 80's, the movies and cartoons were purely advertising expenses created by Hasbro's ad agency and outsourced to Japan, until they shifted to more of an outsourced licensing thing, made by anyone from DiC to Steven Spielberg to the Cartoon Network.

Then Hasbro picked up the controlling half of a TV channel, so they had an interest in producing as much TV content as possible, so they started their "Hasbro Studios" thing. Then they lost control of the TV channel, so now they're kinda refocusing Hasbro Studios to very much try and be Marvel Studios-inspired (a company that let others get the ball started and then came in and took over), and they're aggressively looking to take over the financing and production side of things, and they even want their own Marvel-esque cinematic universe. They really wanna be Marvel Studios right now (as everyone does).

I guess it's not an either/or situation (except for finite resources, as Thanos would argue), but I'm not as confident in the films success as Hasbro seems to be, and one of the strengths of Hasbro's TV and movies has been that they can afford to break even, or even lose money on them, because they boost the toy sales. The ad model has worked for Hasbro from day one, and is their greatest strength. Threats to the toy sales should be treated as Hasbro's #1 priority.

One of Hasbro's biggest recent wins was that Disney trusted Hasbro to take over some of their toy lines, and if Hasbro can't get their product to market, Disney's going to walk away, and that would be another huge blow to Hasbro. But on the other hand, if Hasbro used this opportunity to increase their influence over the market, that would only strengthen Hasbro's position.

Hasbro apparently bought Power Rangers to create the appearance of slowed bleeding, but that's not a real solution. I think they would've been better served by announcing their plans to enter a new market. They could do it the same way they started Hasbro Studios, which is: They've already spent years dealing with people who do this for a living. And now many of those same people are recently unemployed. Hire them. Start a new branch of the company. Give them the support they need to build a newer, better TRU.

But again, I'm not a corporate expert. Just tossing out an idea for a solution to a problem that just came to me.

Would a Netflix model work more effectively? Hammer out 13 episode seasons, with all the creative gusto of a prestige series? They have 30 years worth of assets. Surely they could craft some epic tales using their back stories and what not, and without having to meet promotional deadlines to merchandise tie ins like what the writers at Sunbow were forced to deal with. With Transformers, there's always an over reliance on hitting all the nostalgic beats. There are plenty of Transformers stories to be told, but I get the feeling that the writers try to cram in too much into a 2 hour film. I'd rather competent writers get a crack at an animated television series that tries to avoid the usual peer reviewed additions like the kids in TF Prime. Keep it more geared toward the 13-15 year old demographic like the Voltron reboot.
 

SigmasonicX

Member
Oct 25, 2017
15,535
I'd be amazed if they didn't switch to a streaming model for the next Transformers and My Little Pony G5. Robots in Disguise is on a death slot on Cartoon Network, right?
 

mrmoose

Member
Nov 13, 2017
21,244
Would a Netflix model work more effectively? Hammer out 13 episode seasons, with all the creative gusto of a prestige series? They have 30 years worth of assets. Surely they could craft some epic tales using their back stories and what not, and without having to meet promotional deadlines to merchandise tie ins like what the writers at Sunbow were forced to deal with. With Transformers, there's always an over reliance on hitting all the nostalgic beats. There are plenty of Transformers stories to be told, but I get the feeling that the writers try to cram in too much into a 2 hour film. I'd rather competent writers get a crack at an animated television series that tries to avoid the usual peer reviewed additions like the kids in TF Prime. Keep it more geared toward the 13-15 year old demographic like the Voltron reboot.

They kind of have that model already with their Transformers: Prime Wars stuff (though they're more like shorts), it's just that for whatever reason they're tied to go90 which nobody has ever heard of. Like how many people even know there are Power of the Prime episodes on there?
 

Wildstrike

Member
Jan 18, 2018
80
I'm not sure why Hasbro can't put a bunch of regional web stores together that just makes the entirety of a new range available to everyone.. (the US one doesn't ship internationally!)
Somewhere fans/collectors can pre-order figures from new waves soon after they get announced (and so not get utterly gouged by importers or end up paying massively inflated shipping fees!)
You wouldn't miss figures you want, not get stuck buying figures that are only bundled together by importers or risk paying double in advance for (the few) figures that DO end up in local stores..

Hasbro would be able to gauge interest from that in regards to production numbers, they can ship figures to their distributor in whichever country at the same time as they go out to stores do more production runs for figures in high demand and all figures could be available to all regions.. And the stock that does then go out to stores shouldn't end up shelf-warming as they'll have a better idea about demand..

With more toy stores closing, this route surely makes more sense..? Physical stores would require an enormous investment.. Proper online distribution would not..