Hasbro and Mattel have repeatedly proven completely inept at proper online distribution. Wanting to see them screw it up on a much grander scale doesn't make a lot of sense.
Again, they'd basically have to start an entirely new wing of the company to do it properly, a wing that operates in a completely different world from the primary company. The odds of the leadership and the shareholders thinking that's a wise move are infinitesimal. The loss of TRU is not a positive thing but it's also not a big enough blow to entice Hasbro to bet the company on an expansion into the retail space. I've been at companies that tried to do similar things and without exception it was a disaster. It's just not in the cards, IMO, unless Hasbro's leadership is a lot dumber than I think it is.
Again, they'd basically have to start an entirely new wing of the company to do it properly, a wing that operates in a completely different world from the primary company. The odds of the leadership and the shareholders thinking that's a wise move are infinitesimal. The loss of TRU is not a positive thing but it's also not a big enough blow to entice Hasbro to bet the company on an expansion into the retail space. I've been at companies that tried to do similar things and without exception it was a disaster. It's just not in the cards, IMO, unless Hasbro's leadership is a lot dumber than I think it is.