This situation sounds like the Streisand effect on amphetamine lolThe thing Tommy doesn't seem to realize is that he's the one fomenting most of the "hate".
Early response to the Amico was "neat!" or "not for me, but good luck to them". Then Tommy started making all kinds of weird claims ("better 2d than the PS4!" or whatever), so people started to get a little more dubious and question what exactly was going on.
Instead of toning it down, Tommy launched right into "you're all losers out to destroy me personally", which caused people to look more into Tommy and get more eyes on his erratic behaviour. Now Tommy and the product are fully intertwined, so any "attack" on Tommy is an "attack" on the Amico, or vice versa, and he just can't put the phone down.
The last time I remember a high profile industry veteran acting like this was Dyack
Another alt-right creep.
What, Dyack is alt-right? I mean, he's crazy with a huge ego, but didn't know that. Wow.