"Calling men bad"
This speaks so much to how fundamentally broken the men who hate this commercial are. An ad that wants to "call men bad" would just say that. This commercial highlights particularly harmful and toxic behavior and begs for it to change but so many men can only see manhood as embodying those very dangerous behaviors an attitudes. To change means to stop existing or to be "feminized" in their warped mindsets. It's just so pitiful really.
These people have no issues with the myriad commercials that depict or play to men as uncontrollable horndogs or closed off and unemotional or driven by greed or status. Yet a commercial that simply says be better makes thousands on thousands come out of the woodwork to attack this ad and the men and women who support it.
Yup. I suspect using #metoo triggered a lot of these people.
The super annoying thing is, the ad even specifies this. It practically spells it out in the voiceover.
"We believe in the best in men."
"Some already are [good] – in ways big, and small"
It has to be obvious (and sometimes, that means "corny") in order to be very obvious about what it's saying.
And yet, for some, that's still not enough to drown out the screeching white noise of someone's fragile ego blaring "OHMYGOD, I'M BEING ATTACKED, FIGHT, FIGHT EVERYONE, PROTECT THE HIVE!"
It's maddening.
I'm going to protest those damned family package holidays that clearly call me out for being a childless, middle aged married man. I mean, they're blatantly attacking me for not having children and trying to shame and ostracise me for it, not to mention punish me specifically with lower prices for families but not for ME, WHAT ABOUT MEEEEEEEE