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It wasn't a normative statement rather a positive one. This happens: not saying it shouldn't. I don't care at all about announcements and hype but that's me. If people are getting excited by those things who am I to judge?
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J. Schreier: "Don't let billion dollar marketing convince you it's a spoiler" [See Threadmarks for further clarification]
- Thread starter Musubi
- Start date
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It wasn't a normative statement rather a positive one. This happens: not saying it shouldn't. I don't care at all about announcements and hype but that's me. If people are getting excited by those things who am I to judge?
Not if I go on a site that regularly posts spoilers about the movie every year a few days before the movie airs.
And now think how leaks would destroy this reveal.
Knowing month before e3 that resident evil 7 is in development is one thing nobody really is against but telling everyone 2 days before the show it'll be shown and xyz is new about this one destroys the surprise.
People didn't realize it was Resident evil 7 until the name was shown in the very end. That was so awesome. Such a fantastic reveal.
How would this work if we knew 2 days before that the game takes place in a lonely house and a women in a wheelchair is one of the characters?
It's more like if someone spoils the content in the book. "OMG I just heard that X dies in the end!". Yeah I'm sure that would be very popular.
The one year Sony is not at E3, and a large majority of folks here suddenly don't care about spoilers. Y'all transparent as fuck, goddamn.
Still, waiting for E3 to reveal a game is dumb. Do it a month before hand, and get folks primed for the gameplay at E3.
Not even. The closest analogy is if someone leaked what the book is about. That's the extent of spoilers at E3.
Still, waiting for E3 to reveal a game is dumb. Do it a month before hand, and get folks primed for the gameplay at E3.
Not even. The closest analogy is if someone leaked what the book is about. That's the extent of spoilers at E3.
Here's the thing, while i agree that it sucks for the people who worked on the game to not be able to reveal it on their own terms, i feel like developers/publishers are more concerned with losing the hype train that comes after a reveal. I personally don't care for leaks and i would rather see everything during the conferences but hey, it is what it is.
Also, journalists shouldn't be concerned with protecting company secrets and it's not their job to advertise games and make them look good.
Yeah, it does really feel like this.
E3 became less about the product, more about some kind of weird conference competition? Where the conferences themselves became more important than what they were showing, and the game reveals were just a means to that end, rather than, you know, just finding out about a cool game.
I'm not sure it was this way 15 years ago. Or at least as bad.
Again - for devs themselves I get the upset. Otherwise, it's puzzling.
People like treating E3 or other game conferences as a movie/sporting event. So being "spoiled" on announcements upset them because they want to be surprised while watching it.
I dont get this mentality and I love early announcements.
This is truly a sad day, Comrade. But fear not, for the Marxist ideals will not die! Soon the capitalist pig-dog machine will fail and we will be free to know about entertainment products on our own terms!
Are less people going to watch the E3 presentations because some titles leaked?
No? Then I'm cynical about these leaks... or managed leaks.
No? Then I'm cynical about these leaks... or managed leaks.
If he had a story about a dev working themselves to death(since his books are focused on what happens in the industry), Im sure that would get people to buy it rather than not to.
No it's not, that'd be like saying John Gunshooter gets killed by Billy Stabber in Mission 8 of the game, you know an actual spoiler about the game's story, not "the x game wil be revealed at the game reveal show"
You have to look at the reason why some people dont like the leaks in the first place. For the most part, people simply like surprises and feel that a leak ruin that surprise to some degree. I remember one christmas when i was a kid, and my sister told me what i was getting from my parents (we were fighting, maybe i told her what she was getting first, i cant remeber exatcly). That didnt make it as exciting. People also usually wrap the presents for the exact same reason, to keep it as a surprise. You dont need to be trained to feel that way. How would you train someone to feel that way, by the way?
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No billion dollar marketing has "convinced me" of anything by the way.
"Don't let a journalist fool you they've done some service by leaking a game 2 days early" is more like it.
"Don't let a journalist fool you they've done some service by leaking a game 2 days early" is more like it.
My brother warned us about e3 spoilers and we were like... who's dying?
I get people like the natural excitement and hype, but to do so is to engage directly in company marketing.
I'd read a list of E3 announcements tomorrow if I could. The pomp and presentation annoy me to no end.
BUT on the other hand, I really hate the attitude of leakers that they're on some sort of divine mission to tell the truth. As Jason pointed out, it's a video game...
I get people like the natural excitement and hype, but to do so is to engage directly in company marketing.
I'd read a list of E3 announcements tomorrow if I could. The pomp and presentation annoy me to no end.
BUT on the other hand, I really hate the attitude of leakers that they're on some sort of divine mission to tell the truth. As Jason pointed out, it's a video game...
I think the main issue here is, as a "game journalist" Jason losing touch with his audience, maybe even being jaded and resentful towards the person who loves, waits and anticipates for these annual trade shows that showcase new and exciting products about their favorite hobby.
So you must hate the very idea of trailers at all since trailers are marketing...
I'm not a perfect little socialist. I like buying things. I like being hyped for products. I want to be surprised about the products that companies will try to get me hyped about. This gives me a bit of pleasure in between sleeping and trading my labour for inadequate compensation. DON'T SPOIL E3 FOR ME.
This argument doesn't even make sense, you're talking about CNN and Fox News in terms of misinformation and this argument is about the consequences of Jason reporting on accurate things. Ironically if it turned out Jason was talking a load of old shite and it didn't happen at E3 or was different, people would love it because it'd be a surprise.
So you really are just talking out of the side of your mouth.
Like I said if it was just a journalist saying "Hey Capcom are making a Resident Evil 7" (which is kind of obvious anyway because Capcom aren't going to stop making those games) and nothing else it wouldn't have spoiled anything. If other plot details got leaked along with it then sure people would have put two and two together but just knowing that X game is in development doesn't really spoil anything.
Just look at the Resident Evil 2 reveal, we all knew that game was in development but it still kept you guessing what it was until Leon showed up.
I like it, but it's definitely marketing and I'm definitely falling for it hook line and sinker.
I mean, this is coming from the guy who outside of outstanding investigative journalism, has gained massive popularity for leaking shit as well. This seems like an "of course he'd say that" situation.
There's a reason companies like to control the messaging around our games, and threads like the Ninja Theory one are a prime example. You get nonsense from people not having any context for what they're seeing. A name is one thing, but assets? That's just shit for everyone actually involved in bringing the game to market. Of course, for people who've never been involved in doing that, Jason included, you wouldn't understand so whatever I guess.
They're not managed leaks. Stop it.
There's a reason companies like to control the messaging around our games, and threads like the Ninja Theory one are a prime example. You get nonsense from people not having any context for what they're seeing. A name is one thing, but assets? That's just shit for everyone actually involved in bringing the game to market. Of course, for people who've never been involved in doing that, Jason included, you wouldn't understand so whatever I guess.
They're not managed leaks. Stop it.
But we didn't know when it would be shown.
There's a difference between knowing something is in development and will be shown sometime in the next 2 years and game x will be shown tomorrow + name, details,etc.
Nobody is pissed for telling us that game x is in development.
Look, i get why he does it, but that doesn't change the fact that he leaks this kind of information just for personal gain. That also makes him such a hypocrite. He calls it unhealthy that people are hyped for these press conferences, which in essence are just people being excited for new experiences of a hobby thay they love (a perfectly normal human emotion) and talks about corporate greed, but then feeds off of that same hype by leaking information just for personal gain.
I love most of his work though. And like you said most game 'journalists' are just tools and he is one of the few who is more than that, but i'm just morally against leaking this kind of information. Like Cory said in his tweet, he robs hundreds or even thousands of people from revealing the game they worked on for years on their own merits.
Regarding feeling spoiled or not by these leaks, i have to say i don't feel that strongly about it. I prefer being surprised in the conference though, it's just more exciting to me.
POWER TO THE PEOPLE cuz someone leaked a game 2 days before the people who made it got to right?
Gamers RISE UP, DEMAND companies let us know when they begin work on a game!
To me games are entertainment products I pay for, how I get to know what I am paying for is not really an issue.
We all love surprises no doubt, but this is something we are still going go walk out and buy, or may not be interested in when more information comes out.
E3 will still be a special event press conference or not, cause that's not what it is about, we get to see games being played, but getting upset about announcement of a product that you are not sure will even be available on the floor is not healthy. How many announcements will feature just an announcement no game play, which is really what it is about.
leaks are hard on devs, no doubt. A time for strategy change is needed, hide your gameplay trailers but announce your game when you can. Not our jobs as consumers to protect your marketing strategies cause that's what they are. We decide with our wallets.
It's no gift, the publishers are not doing us a favour, they are building hype so we buy. this secrecy is why a lot of wrong practices happen with devs, because a lot of time, you don't know what is being done.
We all love surprises no doubt, but this is something we are still going go walk out and buy, or may not be interested in when more information comes out.
E3 will still be a special event press conference or not, cause that's not what it is about, we get to see games being played, but getting upset about announcement of a product that you are not sure will even be available on the floor is not healthy. How many announcements will feature just an announcement no game play, which is really what it is about.
leaks are hard on devs, no doubt. A time for strategy change is needed, hide your gameplay trailers but announce your game when you can. Not our jobs as consumers to protect your marketing strategies cause that's what they are. We decide with our wallets.
It's no gift, the publishers are not doing us a favour, they are building hype so we buy. this secrecy is why a lot of wrong practices happen with devs, because a lot of time, you don't know what is being done.
What does he (and you in this post) refer to when he said "spoilers"?
"News and click bait aren't the same" Unfortunately it seems like those in charge of reporting (Video game) news don't agree with you here, hence why it's important to demand better quality journalism by these so called "game journalists" who, obviously are concerned more about clicks than they are reporting on anything worth while.
Must be frustrating to realize you don't control everything about your product once it takes hundreds of people to build. Jason is kind of bending over backwards already by just confirming / denying -- sounds like he is trying to let the devs have their chance, but if someone else plays spoiler then he makes a value call to not sit on the info. It's a business, after all, just like games.
Oh well. Someone will always be unhappy when it comes to this: there are people who understandably don't want game journalists to become just another outlet and marketing system for big game companies, and others who... frankly, want exactly that. Jason and Kotaku is a bit of both, and probably better than both extremes since he actually does genuinely care about the people. That's just not disputable based on his record.
Oh well. Someone will always be unhappy when it comes to this: there are people who understandably don't want game journalists to become just another outlet and marketing system for big game companies, and others who... frankly, want exactly that. Jason and Kotaku is a bit of both, and probably better than both extremes since he actually does genuinely care about the people. That's just not disputable based on his record.
Leaks are good. Bring them on.
My ideal E3 is every single announcement leaking on a spreadsheet a week earlier.
My ideal E3 is every single announcement leaking on a spreadsheet a week earlier.
After thinking about things and reading through the other thread, I am going to have to disagree with Jason. I think it is a bummer to spoil the hard work of creators if they do not want that information out there yet. Let them have that moment, and let the fans be genuinely surprised. It may be marketing, but so what, we all already knew that. It's still their creations and our fan's passion.
Them clicks! The only ones earning anything from "leaks" is sites/persons getting them clicks and reputation. Rest of us are losing or being unaffected. Knowing what we will play next year two days early is completely pointless.
I like the big surprises. I would love to not KNOW anything before a conference. But I think the rumors and speculations are the very best part of E3. I love reading about why a person thinks something will happen and why someone else thinks they are wrong. Knowing studio X has hired people with experience making fighting games only adds to the speculations. But "this will happen because here is the trailer" has no value to me, I rather see that at the conference a few days later.
And sure this is part of the marketing. But I fail to see why it is a bad thing.
I like the big surprises. I would love to not KNOW anything before a conference. But I think the rumors and speculations are the very best part of E3. I love reading about why a person thinks something will happen and why someone else thinks they are wrong. Knowing studio X has hired people with experience making fighting games only adds to the speculations. But "this will happen because here is the trailer" has no value to me, I rather see that at the conference a few days later.
And sure this is part of the marketing. But I fail to see why it is a bad thing.