Note that Marvel can add and the section can be amended with new characters. From the Wolverine leak we can infer there have been amendments since the cast leak has Sasquatch (Walter Langkowski) and an original character/mutant (Devina). We also know that original characters - as have been created in the Spider-Man games are allowed and Marvel has final say to veto or give the go ahead as per the contract.
Context for the branding/style (I only have the one for the X-Men contract, but everything points to the SM contract being very similar). I would venture to say that other Marvel contracts (i.e. Ironman/Black Panther with EA, Blaze with Arkane, etc). It's probably similar to SW contract verbiage since it's all Disney. They use a template.
Characters
Spider-Man
Marvel treating Quicksilver and Scarlet Witch as mutants warms my heart. Kinda interesting IGs cannot use any "X-Men Family character is a member of a different group of super heroes or super villains not part of the X-Men Family (e.g., the Avengers)" so they could not make them part of the Avengers, which is kinda weird. That said I just want Marvel to undo the retcon in comics now.
EDIT: Copypasta didn't work with the formatting, but the content is there.
Context for the branding/style (I only have the one for the X-Men contract, but everything points to the SM contract being very similar). I would venture to say that other Marvel contracts (i.e. Ironman/Black Panther with EA, Blaze with Arkane, etc). It's probably similar to SW contract verbiage since it's all Disney. They use a template.
Attachment A to Schedule #1 Included Marvel Characters and Marvel Style Guides For purposes of the Licensed Product, Marvel hereby grants to Licensee specifically and solely the following characters and Marvel style guides (collectively, the "Marvel Style Guides"): I. MARVEL CLASSIC STYLE GUIDES The Marvel Classic (as defined below) characters set forth in Attachment A-1 in the style in which they appear in the Marvel Universe Classic Style Guide, and Marvel-created vehicles, weapons, clothing (including character suits), and fictitious locations commonly associated with such characters. "Marvel Classic" means the embodiment of the Marvel characters as originally conceived and as they appear in the comic books owned and/or controlled by Marvel (and not based on audio/visual works (e.g., movies, animation)) and widely known to the popular imagination through successive classic (i.e., faithful in appearance and characterization to the original comic books) interpretations in such comic books. "Marvel Universe Classic Style Guide" means the Marvel Style Guide comprised of the Marvel Classic versions of characters owned and/or controlled by Marvel designed for, depicted in and/or advertised, marketed and/or promoted in connection with Marvel's comic book and trade-paperback publications. Licensee shall be provided with access to the Marvel Universe Classic Style Guide via the Marvel Licensing Site. Attachment A (Included Marvel Characters and Marvel Style Guides) may be amended (e.g., to add one or more Marvel Classic characters or style guides) solely via written notice (e-mail sufficing) from Marvel's Legal Department which is confirmed by Licensee via return e-mail. II. GENERAL 1. Copyright notice and other legal notices: Each name and character likeness shall be accompanied by one the following legal lines, each where applicable as directed by Marvel (or otherwise as designated): © MARVEL or © [insert current year] MARVEL 2. The Licensed Product shall not portray or imply that any X-Men Family character is a member of a different group of super heroes or super villains not part of the X-Men Family (e.g., the Avengers). 3. In no event shall the license grant hereunder include any characters not listed in Attachment A-1 or, for the avoidance of doubt, any of the following (i) through (vii): (i) characters and/or the portrayal of characters in comics based upon all media style guides including, but not limited to style guides based on live-action television, Direct to Home Video, animation, other video games; (ii) the following Marvel programs/style guides: "Marvel Retro", "Super Hero Squad", "Marvel Kawaii", "Spider-Man and Friends, and "Marvel Babies;" (iii) characters from Malibu comic books or from Marvel's Affiliates (.e.g., Pixar, Star Wars, et al.); (iv) groups or families of characters newly created by or on behalf of Marvel subsequent to the Effective Date that are not super heroes (human) and do not have powers similar to a typical super hero and do not primarily interact or are primarily associated with super hero characters (i.e., guest appearances by super hero characters shall not automatically include the host in the character grant of this Agreement), (v) Marvel Zombies and Marvel Apes; (vi) characters acquired from third parties, which are not incorporated into and are primarily kept separate and apart from the Marvel Universe of which Marvel advises Licensee, including without limitation any Disney, Pixar and/or Lucasfilm characters; (vi) any characters that Marvel informs Licensee must be excluded for business or legal reasons, provided that in the event that Marvel so excludes any character, Marvel will use commercially reasonable efforts to provide reasonable alternative character(s) possessing similar attributes; and (vii) any interpretation of the Marvel Property which Marvel in its sole discretion deems inappropriate or which Marvel deems is not in line with the branded message of the overall Marvel brand and programs.
Characters
ATTACHMENT A-1 "X-Men Family Restricted Characters": Abigail Brand Abraham Cornelius Abyss Adam Essex Adam X Aero (Melody Guthrie) Age of Apocalypse (event) Agent X Agent Zero / Maverick Andrea Strucker Angel Apocalypse Arc (of Imperial Guard) Arcade Archangel Arclight Armor Astra Avalanche Avalanche II Azazel Bamfs Banshee Bastion Beast Bedlam Belasco Benjamin Deeds Black King / Sebastian Shaw Black Queen / Selene Blackbird (vehicle) Blackguard (generic group) Blackwing II Bling Blink Blob Blockbuster Bolivar Trask Boom Boom Brood (generic group) Brood Queen Brotherhood of Mutants (generic group) Caliban Callisto Cannonball Carol Hines Carrion Crow Ch'od Chamber / Decibel Chimera Corsair Cr'reee Cyclops Daken Danger Danger Room (location) Dani Moonstar / Mirage / Psyche Dark Phoenix Dazzler Dead Girl Deathbird Donald Pierce / White Bishop / White King Doop Dragoness Dragonfly Dust (Sooraya Qadir) Electron Elizabeth Howlett / Elizabeth Hudson Emma Frost Exodus Eye Boy Fatale Fenris (group) Fist of N'Astirh Flashfire (Grannz) Four Horsemen (prescribed by Apocalypse) Gambit Generation X (generic group) Genocide/ Holocaust Genosha Gideon Glob Herman Gorgon / Tomi Shishido Hammer (Six Pack) Harpoon Harry Leland / Black Bishop Havok Heather McNeil / Hudson (civilian) Hellfire Club (generic group) Hellion Hiram Shaw Husk Hussar Iceman Imperial Guard (generic group) James Howlett James Hudson (civilian) Jean Grey / Phoenix Jubilee / Jubilation Lee Kallark / Gladiator Karima Shapandar / Omega Sentinel Karma Kitty Pryde / Shadowcat Krakoa Lady Deathstrike Leech Legion Lila Cheney Limbo Living Monolith / Living Pharaoh Lockheed Longbow Longshot M (Monet St. Croix) Madelyne Pryor Magik Magma Magneto Majestrix Lilandra Malcom (Xavier Security Enforcers) Malcolm Concord Manta Marauders (generic group) Mariko Yashida Marrow / Sarah Martha Johansson Marvel Girl Master Mold Mastermind (Jason Wyngarde) Mastermind (Martinique Wyngarde) Mega-Sentinel Mentor Mesmero Mikhail Rasputin Mimic Misa Mister Sinister Moira MacTaggert Morlocks (generic group) Morph Muir Island Multiple Man Muramasa Blade Mystique N'Astirh N'Garai Demons (generic group) Nathanial Essex Nature Girl New Mutants (generic group) Nightcrawler Nightside Nimrod Ogun Omega Red Onslaught Ozymandias Phalanx Phoenix (1,000,000 BC) Pixie Polaris Prestige / Rachel Gray Prism Professor X Proteus Psylocke Pulsar / Impulse Pyro Pyro II Quentin Quire Rachel Summers Randall (Xavier Security Enforcers) Random Raza Longknife Reavers (generic group) Rebecca Essex Red Onslaught Reignfire Rictor Riptide Robert Kelly Rockslide Rogue S.W.O.R.D. (generic group) Sabretooth Sauron Savage Land Scalphunter / Grey Crow Scarlet Samurai Sentinel Sentinel Prime / Prime Sentinel Sentinels Shadow King Shapeshifter Shard (Shard Bishop) (Xavier Security Enforcers) Shatterstar Shi'ar (generic group) SICKLE (generic group) Sikorsky Silver Fox Silver Samurai Siryn Six Pack (generic group) Starjammers (generic group) Stepford Cuckoos / Celeste Storm Strong Guy Sugar Man Sunfire Sunspot Surge Swordsman (Andreas von Strucker) The Apocalypse Twins The Scarab Thomas Logan Titan Toad Trinary Tyger Tiger / Jessan Hoan U-Go Girl Unus the Untouchable Vertigo Vivisector Vulcan Warlock Warstar (B'nee and C'cll) Weapon H / H-Alpha (Clayton) Weapon X White Queen Wild Child Wolverine / Logan / Old Man Logan (James Howlett) X-23 (Laura Kinney) X-Force (generic group) X-Man (Nate Grey) Xavier Security Enforcers (generic group) Xorn Younger Xavier Yukio Zzxz (Symbiote / Kylntar) "X-Men Family Unrestricted Characters": Bishop Black Tom Bob, Agent of Hydra Cable Colossus Copycat Cypher Domino Externals (generic group) Fantomex (Charlie-Cluster 7) Feral Forge Gateway Hepzibah Juggernaut Kane / Garrison Kane Lady Mandarin (Kwannon) / Revanche Mojo Negasonic Teenage Warhead Predator X Purifiers (group) Quicksilver Scarlet Witch Spiral Stryfe Thunderbird Warpath Wolfsbane Zero The "X-Men Family" shall mean collectively the "X-Men Family Restricted Characters" and "X-Men Family Unrestricted Characters". "Additional Marvel Characters": Lady Gorgon / Tanyar Adrian Madripoor Muramasa Blade / Immortal Ending Blade Princess Bar The Hand This Attachment A-1 may be updated by Marvel in its discretion in accordance with Attachment A.
Spider-Man
Exhibit A ATTACHMENT A-1 Spider-Man Classic IP 1602 Spider-Man (Peter Parquagh) Aaron Aikman / The Spider-Man ACME Garage Adarco Corporate Headquarters Advanced Tech Suit Agent Venom (a.k.a. Flash Thompson) Agony (Symbiote) Alpha Alton Osborn, Sr. Amberson Osborn Anansi, the Spider-God Animated Spider-Man Suit Anna Kefkin Anna Marie (of Parker Industries) Anna Watson Anti-Venom Aracnido Jr. (Spider-Man Mexico) Aunt May Bart Hamilton Beetle Bella Fishbach Ben Parker Ben Urich Betty Brant Big Man Big Time Spider-Man: Sonic Suit Big Time Spider-Man: Stealth Suit Black Cat / Felicia Hardy Black Suit Spider-Man Black-Ops Spider-Man (Earth-8351) Blackwing Tavern Bliss Private Hospital Bliss US Atomic Research Center Blood Spider (Michael Bingham) Boomerang Bora (of the Inheritors) Brix (of the Inheritors) Brooklyn Visions Academy Calypso Captain Stacy Carlie Cooper Carnage (and SpiderCarnage) Chameleon Chance Chapter One Spider-Man Circus of Crime Crime-Master Crimson Cowl Crusher Hogan Cyber Scarlet Spider (Joseph "Joe" Wade) Cyborg Spider-Man Daemos (of the Inheritors) Daily Bugle Daily Bugle Staff (Generic) Deb Whitman Demogoblin Devil Spider II Dexter Bennett Dormammuverse SpiderMan (Earth-5113) Dr. Nels Van Adder (Proto-Goblin) Dr. Octopus Dusk Earth X Spider-Man Electro Emily Osborn Empire State University Ends of the Earth SpiderMan (Spider-Armor MKIII) Ezekiel Sims Fancy Dan (of the Enforcers) F.E.A.S.T. FACT Channel Flash Thompson Flipside Friendly Neighborhood Spider-Man Ganke Lee Gerald Drew Spider-Man Ghost Ghost Spider (Peter Parker) Earth-11638 / Spirit Spider Gibbon Gloria Morales Glory Grant Goblin Knight Grady Scraps Green Goblin Greg Bestman Grizzly Gwen Stacy Hammerhead Harry Osborn Homemade Suit Hood Horizon Labs Staff (Generic) Human Fly Hydro-Man Hypno Hustler Iron Spider J. Jonah Jameson J. Jonah Jameson, Sr. Jack O'Lantern Jackal Jackpot Jackson Wheele/ Big Wheel Janice Foswell Jean DeWolf Jefferson Davis Jennix (of the Inheritors) John Jameson Joystick Julia Carpenter (former Spider-Woman…new Madam Web) Jurgen Muntz Karn (of the Inheritors) Kat Farrell Kingpin/ Wilson Fisk Kraven Kwikkee Burger Lady Octopus Lady Spider Lance Bannon Lasher (Symbiote) Last Stand Spider-Man (Old Man Spidey) Lily Hollister Living Brain Liz Allan Lizard Looter Mac Gargan Madame Web Malloy Gang Man Mountain Marko Mangaverse Spider-Man Mania (Symbiote) Man-Spider Man-Wolf Marla Madison Martha Osborn Mary Jane Watson Mary Parker Master Weaver Max Modell Menace Mendall Stromm (RobotMaster) Michele Gonzales Miles Morales (Ultimate Spider-Man) Miles Morales 2020 Suit Miles Morales 2099 Suite Millennial Spider-Man Mindworm Mister Negative / Martin Li Molten Man Montana (of the Enforcers) Morbius The Living Vampire Morlun Mysterio Norman Osborn Oscorp Overdrive Ox/ Raymond Bloch (of the Enforcers) Parker Industries (generic) Parker Industries Staff (Generic) Payback (Symbiote) Peter Parker Phil Rodriguez Prodigy Professor Miles Warren (civilian) Prowler Puma Queen/Ana Soria Randy Robertson Ravencroft Institute Reapers (generic group) Rhino Richard Parker Ringer Rio Morales Riot and Phage Robbie Robertson Rocket Racer Sable Agents (generic group) Sajani Jaffrey Sandman Scarlet Spider (Ben Reilly) Scarlet Spider (Kaine Parker) Scorn (Symbiote) Scorpia Scorpion Scream (Symbiote) She-Venom Shocker Shriek Silk Silver Sable Silvermane Silvermane Family Sinister Six (as a team name for villains already listed herein) Six-Armed Spider-Man Slinger Spider-Man (Earth TRN 365) Slyfox Gang Smythe & Spider-Slayers Solo Solus (of the Inheritors) Speed Demon Spider (Earth 15) Spider-Ben Spider-Clan Spider-Girl (Anya Corazon) Spider-Girl (May "Mayday" Parker) Spider-Gwen Spider-Ham Spider-Man Spider-Man (Earth-95397) Spider-Man 2020 Spider-Man 2099 Spider-Man 2211 Spider-Man Noir Spider-Man Reign Spider-Man: India Spider-Man: The End Spider-Mech Spider-Monkey Spider-Punk Spiders Man Spider-UK Spider-Woman (Jessica Drew) Spyder-Knight Stanley Carter (civilian) Starling (Tiana Toomes) Steel Spider Superior Spider-Man (a.k.a. Otto Octavius) Swarm (Fritz von Meyer) Symkarian Embassy Tarantula The Burglar (Uncle Ben's murderer) The Enforcers (generic) The Fox Time Slip Spider-Man The Tinkerer/ Tinkerer/ Terrible Tinkerer Tombstone (Lonnie Lincoln) Ty Stone Venom (Classic Version – a.k.a. Eddie Brock) Verna (of the Inheritors) Vin Gonzales Vulture Walter Hardy Winter Suit Wraith (a.k.a. Yuri Watanabe) Y2Kgang Exhibit B ATTACHMENT A-2 Additional Marvel Characters Avengers Family Classic Characters Avengers Tower Captain America Hank Pym (civilian) Hulk S.H.I.E.L.D. (generic group) S.H.I.E.L.D. Headquarters Stark Industries Taskmaster The Avengers (generic group) Tony Stark (civilian) Wakandan Embassy Defenders Family Classic Characters Agence Byzantine Alias Private Investigations Bengal Black Spectre Blindspot Bob Diamond/ Bob Diamond (Sons of the Tiger)/ Robert Diamond Bride of the Nine Spiders Bruiser Bullseye Bullseye Killer / Eliza (Elektra Noir) Chaste Chemistro Colleen Wing Comanche Cornell Cottonmouth Coyote Daredevil Daredevil Noir Dog Brother #1 Duke's Pool Hall Echo (Maya Lopez) El Aguila Elektra Fat Cobra Fisk Tower Foggy Nelson Fogwell's Gym Gargoyle Ghost Rider (1,000,000 BC) Ghost Rider 2099 (Kenshiro "Zero" Cochrane) Ghost Rider II (Johnny Blaze) Ghost Rider IV (Robbie Reyes) Gideon Mace Gladiator (Melvin Potter) Hellcat (Patsy Walker) Hell's Kitchen Heroes for Hire (generic group) Heroes for Hire Inc. Ikari Iron Fist Iron Fist (1,000,000 BC) Jennie Royce Jessica Jones Jewel (Jessica Jones) Josie's Bar Joy Meachum Karen Page Khonshu Kirsten McDuffie Lady Bullseye Law Offices of Nelson & Murdock Leap Frog Lei Kung the Thunderer Luke Cage Machete Masked Marauder Master Khan Mephisto Mister Fish Misty Knight Moon Knight Mr. Hyde Noir Nuke Old Man Bullseye Orson Randall Otis Danger Johnson Outlaw Owl Paladin Phantom Rider (Carter Slade) Power Man Punisher 2099 Punisher I (Frank Castle) Punisher II (Rachel Alves) Purple Man Rand Inc. Razor-Fist Ronin Shang-Chi Shou-Lao Sons of the Serpent Steel Serpent Stick The Hand The Shroud Tiger's Beautiful Daughter Tilda Johnson / Nightshade Typhoid Mary Vanessa Fisk Vienna White Tiger Yu-Ti Doctor Strange Family Classic Characters Sanctum Sanctorum Fantastic Four Family Classic Characters Baxter Building Bombastic Bag-Man Future Foundation SpiderMan (Peter Parker) The Maggia (generic group) Inhumans Family Classic Characters Lockjaw Nur (Frank McGee) X-Men Family Classic Characters Bill the Lobster Dazzler Lila Cheney Miscellaneous Classic Characters 8-Ball's Gang Amelia "Amy" Chen (The Wild Pack) Arachknight (Peter Parker) Arkon Bar with No Name Battlestar (The Wild Pack) Blackwing I (Joseph Manfredi) Brooke Douglas Charles Standish (civilian) Chikara Dojo Cicero Family (generic group) Clinton Mission Shelter Cornelius van Lunt / Taurus Costa Family (generic group) Crippler (The Wild Pack) Daily Globe Damage Control Don Cicero (Caesar Cicero) Don Costa (Bruno Costa) Don Rigoletto Don Vincente Fortunato Doug Powell (The Wild Pack) Dr. Karla Sofen (Moonstone) Dragons (generic group) Eaglestar International (generic group) Ernst Sablinova (The Wild Pack) Fortunato Family (generic group) Francis Tork Fritz Sablinova (The Wild Pack) Gem Theater Golden Tiger Gang Hood's Gang Jester Larry Arnold (The Wild Pack) Lonesome Pinky (Joseph Pincus) Lorna Kleinfeldt (The Wild Pack) Marta DuBois Michael O'Brien Mortimer/ Uncle Morty (The Wild Pack) Nathan Alexander Byrd Nefaria Family (generic group) Nicole Orr NOW! Magazine Nuform / Nuform Vibranium (item/material) Oscar Clemons Programmable Matter Project P.E.G.A.S.U.S. Rand Corporation Raul Quentino (The Wild Pack) Redeemer's Gang Republic of Slorenia Rick Mason Roxxon Roxxon Blackridge (generic group) Roxxon Energy Corporation Roxxon Plaza Samantha Powell (The Wild Pack) Screwball Shadow Silver Wolf/ Andreas Vadas (The Wild Pack) Simon Williams (civilian) Stark Electric Plant Steve Hopkins Sticks (Billiards Bar) Superintendent Carlson / Warden Carlson (civilian) The RAFT The Wild Pack (defined to include solely the characters herein) Triskelion Turk Barrett Vincent Stegron / Stegron Dino Man Warden Michaels (civilian)
Marvel treating Quicksilver and Scarlet Witch as mutants warms my heart. Kinda interesting IGs cannot use any "X-Men Family character is a member of a different group of super heroes or super villains not part of the X-Men Family (e.g., the Avengers)" so they could not make them part of the Avengers, which is kinda weird. That said I just want Marvel to undo the retcon in comics now.
EDIT: Copypasta didn't work with the formatting, but the content is there.