I claim that based on nothing other than I've played about 6 Byking "serious" fighting games in the past 7 years and they were all 6/10 at the worst and 9/10 at best - in terms of complexity, responsive controls, smooth movement, and great feedback (moves and movement). Meanwhile, I've touched very little Naruto, but from what I remember from the demos of 1, 2, and 4 that I've played: there was a lot of pressing circle, a direction, and sometimes wailing on the substitute button. You also have to gather super through beating on peeps, in the environment scattered around, or standing still and charging (and trying not to get hit while doing this), right?
Production values? When I hear Naruto and production values, I take it you mean fantastic battle cinematics? Yeah, ok those are better. But when I'm actually trying to fight somebody, the most I want in the way of that is small quick comebacks (Rage Arts/Drives) and cuts to insert-mode-here activations (i.e. gundam vs). Not a 15-25 second (non-story mode) cinematic (which this game seems to have, unfortunately).
EDIT: I mean, the dashing and shooting is Byking to a T. Dashing on the ground is for covering distance and conserving boost for closing in the air. In normal Byking, you kinda dash around them, maintain a certain distance, and then use attacks, which home (but you can dash cancel in several ways for mixups.)
The ground running in this title is new in that it looks slicker than it normally is. In this game, characters seem to have more momentum. They lean into turns and can slide around opponents on the ground.
