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NPD Oct 2018: COD: BO4 and RDR2 top the charts, PS4 best selling hardware


Senior Analyst at Niko Partners
Oct 24, 2017
Thanks to the NPD Group for the breakdown.

Here are the numbers for October 2018:
  • Total: $1,545 million (up 73% percent from $894 million in October 2017)
  • Hardware: $300 million (up 26% from $238 million)
  • PC and console software: $965 million (up 104% compared to $473 million)
  • Accessories: $280 million (up 54 percent from $182 million)
The $1.55 billion in October 2018 dollar sales represents the highest total spend for a month of October since The NPD Group began tracking the industry in 1995. The previous high was $1.36 billion reached in October 2008.

Year-to-date spending across video game Hardware, Software, Accessories and Game Cards has grown 21 percent when compared to the same period a year ago, to $10.5 billion. This is the highest year-to-date total spend achieved since the $10.9 billion achieved between January and October 2010.


Best October for software ever: Dollar sales of Console, Portable and PC Games Software totalled $965 million in October 2018, more than doubling compared to a year ago. This represents an all-time high for PC & Video Games Software spending in an October month. The previous best of $743 million was reached in October 2008.

Black Ops IIII tops the chart: Call of Duty: Black Ops IIII is the best-selling game of October. Call of Duty: Black Ops IIII launch month dollar sales represent the 8th highest in Video Game history since The NPD Group began tracking in 1995. Call of Duty: Black Ops IIII instantly becomes the best-selling game of the year, and the 2nd best-selling game across the past twelve month period, trailing only Call of Duty: WWII.

Red Dead Redemption 2 sales 3x the original: With just nine days of reported sales, Red Dead Redemption 2 is the second best-selling game of October 2018 and is now also the second best-selling game year to date. Red Dead Redemption 2 launch month sales more than tripled those of the previous title in the series, Red Dead Redemption, which launched May 2010.

AC Odyssey continues to find success: Assassin's Creed: Odyssey repeated its September success, again ranking as the third best-selling game of the month. In September, the game had double-digit percentage dollar sales growth when compared to the launch of Assassin's Creed: Origins a year ago.

Super Mario party is the third fastest selling Mario Party game: Super Mario Party climbs the charts this month to rank fifth in October sales after its September debut placed it at number nine in the rankings. Over each title's first two months in market, Super Mario Party is now the third fastest selling Mario Party game in history, trailing only Mario Party and Mario Party 8.

Soul Calibur VI debuts at #6: Soul Calibur VI debuts as the sixth best-selling game of October. Soul Calibur VI achieved the third highest launch month dollar sales for the franchise in tracked history, trailing only Soul Calibur IV and Soul Calibur II.

Activision and Take Two are the top publishers this year: Activision Blizzard was the highest revenue generating publisher for the month of October, while Take-Two Interactive has achieved the highest total revenue year to date.


Hardware spend is up YTD: For the 2018 year-to-date period, hardware spending has increased 19 percent, to $2.7 billion. Spending gains for Xbox One, PlayStation 4 and Plug N Play devices such as the NES Classic Edition and SNES Classic Edition continue to drive growth.

PS4 was the top selling console in October: PlayStation 4 was October's best-selling hardware platform in both units and dollars sold. PlayStation 4 hardware unit sales achieved an all-time October high for the platform, while PlayStation 4 hardware dollar sales reached its highest point for an October month since October 2014. October 2018 unit sales of PlayStation 4 reached the highest mark for any PlayStation hardware platform in an October month since the PlayStation 2 in October 2002.

Accessories spend reaches an all time high: Total spending on Accessories and Game Cards grew 54 percent in October 2018 when compared to a year ago, to an all-time high of $280 million. Year-to-date, Accessories and Game Card spending has grown 35 percent when compared to a year ago, to $3 billion. This is also an all-time high, besting the $2.2 billion generated in the 2017 year-to-date period.

Headset and Headphones get a boost: Consumer spending on Headsets & Headphones doubled in October when compared to a year ago, while Gamepad spending increased 63 percent. Turtle Beach was October's leading manufacturer of Headsets & Headphones, while Sony ranked as the best-selling manufacturer of Gamepads.

Physical and Full Game Digital for publishers in the Digital Leader Panel, ranked on dollar sales
  1. Call of Duty: Black Ops IIII^
  2. Red Dead Redemption II
  3. Assassin's Creed: Odyssey
  4. NBA 2K19
  5. Super Mario Party*
  6. Soul Calibur VI
  7. FIFA 19^
  8. Marvel's Spider-Man
  9. Madden NFL 19^
  10. WWE 2K19
  11. Forza Horizon 4
  12. Lego DC Super Villains
  13. My Hero One's Justice
  14. Shadow Of The Tomb Raider
  15. Mario Kart 8*
  16. Grand Theft Auto V
  17. Super Mario Odyssey*
  18. Diablo III*
  19. The Legend of Zelda: Breath of the Wild*
  20. NHL 19
* Digital sales not included
^ PC digital sales not included

All Platforms YTD
  1. Call of Duty: Black Ops IIII^
  2. Red Dead Redemption II
  3. Far Cry 5
  4. Marvel's Spider-Man
  5. NBA 2K19
  6. God of War 2018
  7. Monster Hunter: World
  8. Madden NFL 19^
  9. Grand Theft Auto V
  10. Call of Duty: WWII^
  1. Call of Duty: Black Ops IIII
  2. Red Dead Redemption II
  3. Assassin's Creed: Odyssey
  4. Marvel's Spider-Man
  5. Soul Calibur VI
  6. NBA 2K19
  7. FIFA 19
  8. WWE 2K19
  9. Madden NFL 19
  10. My Hero One's Justice
Xbox One
  1. Call of Duty: Black Ops IIII
  2. Red Dead Redemption II
  3. Assassin's Creed: Odyssey
  4. Forza Horizon 4
  5. NBA 2K19
  6. Madden NFL 19
  7. FIFA 19
  8. WWE 2K19
  9. Soul Calibur VI
  10. Shadow Of The Tomb Raider
  1. Super Mario Party
  2. Mario Kart 8
  3. Super Mario Odyssey
  4. The Legend of Zelda: Breath of the Wild
  5. Diablo III
  6. Starlink: Battle For Atlas
  7. Dark Souls Remastered
  8. The World Ends with You: Final Remix
  9. Lego DC Super Villains
  10. My Hero One's Justice


Oct 25, 2017
Great job to RDR2 and God of War! Easily two of the best games this generation.

My PS4 has been getting great use as far as consoles are concerned.


Oct 25, 2017
New York, NY, USA
*thumbs up*

Great (although not surprising) news for RDR2.

Grats to Sony, once again. The PS4 keeps selling like crazy, even after 5 years. It's insanity.
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Oct 25, 2017
So it seems like Soul Calibur did well in the US, unlike Japan and UK (and likely the rest of EU)?
Some pretty impressive positions for some other titles...
Dragon Quest XI has completely disappeared too.


Oct 25, 2017
Whoa, Splatoon 2's out of the Switch's monthly top 10 for the first time since it released. I guess I didn't realize how many new games launched in October


Oct 25, 2017
Switch and PS4 carrying MHA

how is Diablo higher than Zelda on the overall charts but lower on the Swithc charts?


Oct 27, 2017
Given how well received that Digital Foundy RDR2 comparison was received here, you'd be forgiven for thinking it'd help the XBOX take this month. I'm guessing that the official marketing deal carries way more clout with the broader gaming audience.

Dr. Caroll

Oct 27, 2017
AC: Odyssey having strong legs pleases me. The game is just so... overwhelmingly excellent. Of course it benefits from heaps of marketing money and an established brand and all that jazz, but sometimes when developers take a huge risk with a bold and experimental game formula, it blows up their face with sales dropping off sharply after launch.


Oct 25, 2017
Not that bad for Soul Calibur. Seems a decent bit better than V did so it should at least break a million

Deleted member 49132

User requested account closure
Oct 28, 2018
Given how well received that Digital Foundy RDR2 comparison was received here, you'd be forgiven for thinking it'd help the XBOX take this month. I'm guessing that the official marketing deal carries way more clout with the broader audience.
Lol, Digital Foundry comparisons do not move consoles.

The masses do not care about any of that, they just want that new Rockstar, however they can get it.


Oct 30, 2017
Wow at Diablo 3 managing to chart. Wasnt expecting that.
Also, Switch's chart starting to look very varied by publishers. I like it.


Oct 25, 2017
It's always fascinating to see that Black Ops IIII is the best selling game of the year yet there's barely a thread here about it.


Oct 25, 2017
User Banned (3 day): Inappropriate / NSFW content in multiple posts
Talent won

Now onto Novemeber and December! The holiday season has begun xoxo

MOD EDIT: Removed images
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Oct 26, 2017
Incredible launches for Black Ops 4 and Red Dead. I expect RDR2 to be the new #1 in November.

Soul Caliber 6 doing MUCH better than I thought it would.

Surprised Far Cry 5 stayed ahead of Spider-Man.


Oct 27, 2017
RDR2 doing 3x the original in the US including digital.

RDR2 did more than double the original excluding digital sales in the UK, and yet everyone was freaking out in that thread saying that was a bomb.


Oct 25, 2017
I am genuinely shocked that Black Ops outsold RDR. I know it tracked more days, but usually these things are front loaded. Well done treyarch.