According to a
report by Penny Arcade, the advertisements that you see on your Xbox console are massive revenue drivers. Given their monetization levels, the ads are likely a pillar of the Xbox group's revenues.
The amounts that Microsoft can charge for the square adverts that you see on the Xbox Live platform are almost hard to believe. Penny Arcade's
story states that flat CPM rates for a single ad can run from $19 to $23. However, it will cost an additional 20% if you want the spot animated. Also, demographic targeting will cost you 15% more per factor, with up to two being allowed. Those are expensive add-ons.
Add all that up, and you can spend 50% more than the original $19 to $23 for a thousand ad impressions. That works out to, cue Google's calculator functions, top tier pricing of CPM rates between $28.5 and $34.5. According to one source in the story, the minimum spend is $40,000. The same individual stated that around $250,000 will get you about three weeks' worth of exposure on Live. Of course, your ad will be sharing its slot with others.
The last piece of data that you need: during the holidays, a single ad can be seen up to 16 million times in a day if it takes over a full slot. That's 16,000 ad sales units, or a spend between $304,000 and $552,00, using the $19 and $34.5 CPM rates respectively.
Total Spend
Millions of ad impressions per day, with larger viewer tallys on the weekends, at double digit CPM rates means that ads on the Live Home screen are bringing in tens of millions of dollars a year. The total amount could be 9 figures yearly. Microsoft, mum on the issue, did provide Penny Arcade with the following small hint: "since 2010, the [Xbox's] advertising business has grown 142%."