Bayern will do it this year.
When was Xbox ever the console of choice in Europe outside of the UK?Pretty sure CL deal existed even when Xbox was the console of choice for FIFA?
Does Sony really need a 'huge marketing boost' in Europe?
That battle was won a long time ago.
Why would they drop a multi year, extremely effective marketing deal? This isn't a new deal, it's part of their existing partnership with UEFA, which they'll probably never drop.Does Sony really need a 'huge marketing boost' in Europe?
That battle was won a long time ago.
He means marketing deal . Not popularityWhen was Xbox ever the console of choice in Europe outside of the UK?
They are CL sponsor since 1997, so this isn't really huge or new, iyam
Back to the PS1 days IIRC.Pretty sure Playstation "always" had marketing rights with CL even when Xbox had FIFA marketing.
Hasn't PlayStation been a sponsor going back to PS2? It used to pop up on the ad bars quite a bit in the mid 00s. That's the earliest memories I have of UCL, not sure how far it goes backPretty sure CL deal existed even when Xbox was the console of choice for FIFA?
Anyway, Dualsense is listed as a feature in the FIFA 21 page, so we know who's got the deal.
As a German, hopefully not. 😉
They've been a sponsor since like 1997 or something, this isn't huge just customary.
They are CL sponsor since 1997, so this isn't really huge or new, iyam
Champions league games get shown to tens or hundreds of million of people. This is not only for europeDoes Sony really need a 'huge marketing boost' in Europe?
That battle was won a long time ago.
Yea but new fifa is also probably with ps5. On their website they refer to dualsense many times for fifa 21 .This doesn't have any bearing on FIFA marketing stuff. UEFA and FIFA are different organizations.
Probably, they explicitly feature the DualSense's capabilities in their site.Do they have fifia marketing for ps5? They already have mainland europe, fifa would guarantee sony stay dominant in the uk.
That's fair. I do question the value of such mega-deals going forward, though. I mean surely that battle is over?Why would they drop a multi year, extremely effective marketing deal? This isn't a new deal, it's part of their existing partnership with UEFA, which they'll probably never drop.
How about Commodore?
Does Sony really need a 'huge marketing boost' in Europe?
That battle was won a long time ago.
Probably, but this is not representative for that.Yea but new fifa is also probably with ps5. On their website they refer to dualsense many times for fifa 21 .
One exception in recent years I've seen is having Astro Bot showing up briefly when that game was hot.They almost never advertise games at CL games for some reason. Only the console, which I find odd.
They use it for marketing games and other PS products too. An equivalent marketing campaign to the level of the CL's reach would likely cost an absolutel fuck load more and probably not be anywhere close to as effective.That's fair. I do question the value of such mega-deals going forward, though. I mean surely that battle is over?
Pretty sure Playstation "always" had marketing rights with CL even when Xbox had FIFA marketing.
Yeah, this is more of a continuation considering PlayStation has long sponsored the Champions League since the late 90s. But the fact PlayStation 5 is sponsoring now is somewhat interesting. IIRC, whenever sponsorship from the new hardware kicked in, it was after launch (or in PS4's case, weeks before launch), not several months before launch.
I'm not sure that's on their agenda anymore. After the exclusive FIFA stuff they had never moved the needle I think they've given up.Good for Sony.
If MS really plans to conquer space in Europe, this is a critical point where they should be investing heavily ...