Sort of agree- it does happen with a lot of companies (sans Nintendo), but Ubisoft in particular- their games just devalue like CRAZY. NEVER buy a $100 gold edition from them- especially if its a big fall release like Assasins Creed, or pay full price for DLC- you can probably get it for half that during the big holiday sales on PSN. Think I paid about $48 for Gold edition of AC:Odyssey back in December (less than 2 months after launch). Just be patient with them, and wait a few months. Instead of buying the NEW Ubisoft game, instead, get one of their old ones you didn't play (they are most all huge games, and then when your done with that, the new one will be dirt cheap too, lol.)