And we should all try to sift through the language to find out what they actually are trying to say.It's not a 'SonyToo thingie' it's me showing how PR speak works. That sentence is clearly designed to be used as headline material for the first impression 'wow' affect.
I'm trying to say that people shouldn't have their feelings hurt by PR speak, regardless of source. They all do it.
The PR is obviously working, people are confused. Mission accomplished.