What are you going on about launchers, stores, VR still going, Quest selling out for?
I'm talking about the OS, the operating system. MS is just bolstering the platform to ensure there isn't a drift. There was an idea 5-10 years ago before MS went all accommodating to maybe steer away from Windows for general PC gaming.
Actually, that did happen? The ended Games for Windows live like in 2011-2012. No one was using it, and it was broken to an extent. They basically killed their own brand of games on PC. Then tried to have a shitty app store with Windows 8, which then they tried to sell on phones with game/apps. No one cared, it didn't sell, they ate the cost of 3+ billion for Nokia.
So they leveraged xbox to be where their games go, then the whole gen blunder happened. They have been trying to rebuild their OS blunder on windows 8 which rolled into Xbox One launch time.
The weird drift was their own doing, on top of them not giving a shit to fix anything under Balmer's rule. SO now it's catch up, because PC moved on beyond windows.