I feel like CD / Eidos Montreal / Tomb Raider would have been absolutely perfect for Xbox.
Two AAA studios and a Hall of Fame IP is exactly the kind of stuff MS needs in order to keep the content mill churning in support of Game Pass.
I am not commenting on whether I think it's good/bad or beneficial for MS, just that (as far as we can ever get insight into their strategy) I don't think it was in line with what they typically do.
The documents that came out in this thread about Microsoft's 2021 acquisition strategy were illuminating, imo. In the short list of 17 companies, they did not include any of their outsourcing partners who existed at that time (e.g. Skybox Labs, Certain Affinity). The analogy isn't perfect, because Eidos owns a decent chunk of IP and game licences unlike most, but what's why I was also mentioning that Microsoft didn't do other things they definitely could have, like securing publishing rights on their future games.
The other thing the documents from the ABK court cases do give us is insight into what strategic priorities they had, and I definitely think you can make a case that even if ABK had closed in time for them to pick up Eidos without interfering, that ABK covers off the areas of strategic deficit that they identified in those 2021 documents, which were:
- Lack of strength beyond core games on console (e.g. casual / cross-generational games)
- Scarcity of relevant PC content
- lack of mobile-native content
And the following recommendations were made with respect to these gaps:
Sourcing the highest-fidelity, most attractive franchises will continue to be a priority.
The gaps identified suggest the need to complement traditional areas of franchise strength with content aimed at expanding audience and fostering social engagement.
On Consoles and PC:
- Developers owning and running franchises with strong communities and deep engagement are top candidates (Bungie, IO Interactive)
- Developers focused on casual, social and cross-generational franchises pave the way for audience expansion (Scopely, Niantic)
On Mobile:
- Publishers with a strong track record of designing, making and running a diverse slate of titles support both audience expansion and social engagement (Zynga, Playrix)
- Publishers with strong tech infrastructure to support existing Xbox IP can complement current Xbox's strengths (Scopely, Niantic)
I don't want to say "I definitely think they would never have considered it / thought it was a bad opportunity". You could make a case that compared to many of the the 2021 short list candidates, Eidos/Crystal were a good opportunity. But I do want to say that the strategic rationales they laid out here are thoroughly satisfied by ABK.