A German podcast also adressed the topic (it's behind a paywall)
https://www.gamespodcast.de/2019/03/01/skandal-um-thq/
They did some research about the two people involved in the issue. One of them is politically far left and the other one also seems to be a normal guy. So you can assume that their political background isn't the reason for this disaster. The same can be said about THQ Nordic, "Refugee Project Ute Bock" was the featured charity in one of their Humble Bundles. All employees they spoke to were in shock, nobody expected something like this. THQ Nordic refused to give the podcasters another comment.
The podcasters assume that this PR catastrophe could hurt THQ for years. Their behavior was incompetent and idiotic. The excuse only made things worse and they obviously lied about some things. The podcasters have no clue what they were thinking.
So either it was a giant stupidity or a deliberate provocation to get attention.