The one-time presidential candidate, former Vermont governor and ex-Democratic National Committee chairman is set to return to prominence as head of a new operation that Democrats hope puts them back on par with Republicans in the never-ending race to use voter data to drive Americans to the polls.
In an interview with The Associated Press, Dean confirmed that he's signed on to lead a planned data exchange hammered out by DNC officials, state party leaders and Democratic consultants. The agreement still requires the expected approval from state party leaders gathering Wednesday in Washington, but it would end more than 18 months of internal party wrangling that has dogged DNC Chairman Tom Perez amid fights over money and control.
"This is a big breakthrough," Dean said. "This is a model we've needed, and Republicans have it already. I'd sort of given up that we could get it done."
The arrangement would allow the national party, state parties and independent political action groups on the left to share voter data in real time during campaigns. That means, for example, that a field worker for a congressional campaign in Iowa and another for an independent political action committee knocking on doors in Florida could update a master voter file essentially as they work. When a presidential campaign spends big money on consumer data to update voter profiles, the new information would go into the file as well. And all participating organizations would have access to the latest information.