Going after ABK was a terrible move, they should have known how much pushback it would get from regulators that absolutely hate big tech under any scenario. The problem right now is that this acquisition has also revealed to the world that Xbox is not doing too well when it comes to market share and this creates a bad feedback loop where we have people talk about how this is terrible for xbox and then they no longer want to go out and buy an xbox console or people start spreading false rumors saying that maybe there wont be a next gen xbox console or that maybe xbox is going to leave the console industry. All of this just leads to even less market share and worse brand awareness.
This is why I hope that MS makes a big Xbox announcement after the CMA fully blocks the deal and yes they will block it, I don't understand why anyone thinks otherwise. I'm not sure what that announcement would be but it has to be one that tells fans that Xbox is here to stay and that they are fully committed to staying in the console industry. Also they need a better marketing team.
This genuinely made me laugh.
The deal is not getting blocked.