I doubt it. Sony's in house studios would be cheaper for them to use because they wouldn't have to pay a licensing fee to Epic. Plus they won't have to learn a whole new engine and their custom engines are tailored to their needs. Just like slipspace will be tailored to 343's needs.
Not for the big dogs, sure. But the output from the smaller studios could well shift in that direction. It's expensive to maintain all these different engines. Days Gone and Concrete Genie already used UE4. I could see someone like SSM or Japan Games or whatever moving towards UE4 as well, as game dev gets ever more complicated.
It definitely tainted their historic communication surrounding next-gen. Against Sony you cannot have a single fail from a communication standpoint if you want to stay relevant, it's sad but you can't do anything against it.
With their Xbox 20/20 shit it seems like they're going freestyle (but it's not their fault, COVID-19 shook everyone, but maybe less Sony's next gen plans because they weren't planning on doing an E3 conference anyway).
Microsoft doesn't know how to communicate properly in general, but this time their plan was going along (well enough to not ridicule themselves) until last Inside Xbox. When they're not following their little planned path, it's easy for them to go off.
And the reality is that this demo alone will do more impressions than everything Microsoft has shown 'til now.
When Sony can excite millions of people by just showing a logo, a controller or having a boring-ass talk about what is an SSD don't even bother thinking about when they show some incredible tech demo (even if it'll surely run better on PC or most importantly XSX).
Sony's plans were very impacted too. They were going to be at hundreds of shows this year, remember? Regardless, everyone is playing by the same rules now. We'll see who adjusts better. The rest of this post seems.. weirdly...... weird. Whatever. This has nothing to do with Sony. If the Unreal demo had been bad.. who cares that it was on PS5.
Sony ate MS' lunch today and didnt have to show a single game to do it.
What's even funnier is that they don't even use UE much at all in their first party output.
It's incredibly savvy marketing and it just goes to show how Sony understands the art of communication in ways that the team behind Xbox never have.
So... I disagree. This deal was inked long before this demo was totally ready. And it was all business. Who knows the specifics of what happened, but this wasn't a spur of the moment decision. Unreal went to Sony (and possibly others) to say "we have a UE5 demo, we want to show it". And Sony agreed to it and paid for it. This isn't a marketing decision. Sony DID NO MARKETING AT ALL. They paid a check and told Epic to say nice things. Yet the marketing was effective :p. Either way, the deal was done before the demo was ready to go. Sony had to have faith that Unreal could put together a good demo (and it was good.. though the more I look at it, the more I see the tricks.) But there was no brilliant chess move here IMO. It was a gamble that paid off.
Do people here already forgot how much Xbox got positive news and threads in here for like last 6 months?
And when they have one bad show, people are all doom and gloom bla bla.
When MS shows first party games, everyone Will forget that last show they had. And none will remember it when new consoles release....
Guys, truly, who cares what they way in other threads or what the narrative is. When I read "Xbox has no games" I'm just done. This has always been bullshit.
Next gen Xbox is going to be a force to be reckoned with and the studios at XGS using UE will be the proof of that. People actually even speculating that XSX can't do these tech demo graphics.....i can only say this...miss me with that nonsense. Lol.
Logic truly goes right out of the window for some people it seems.
The narrative is important. It just doesn't work the way people on this forum think. I said this last week several days before the May showcase:
"1) Marketing that captures the imagination of even people who will NEVER touch the games being sold. IE: via really good cinematic trailers. Utterly worthless for people who intend to play the game for its gameplay value. But tremendously valuable for building anticipation and hype for the game broadly. Which means more attention paid, more time spent covering it, more people discussing it. Again, this has little to do with quality of the game."
This wasn't a cinematic trailer.. but I think my point stands. It's not about the game - there wasn't one today. This is how you drive narrative. The hardcore think one way. And honestly, they're wrong.
For now. Tastes change quickly and inexplicably. I think we might well hit 3rd-person-cinematic-deep-story fatigue somewhere in early next gen (or maybe already have). We'll moan that big AAA games just aren't fun to play anymore. We'll look for variety and whatever - praying that indies and...
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