Amazon Prime Video: Ads for TV & Movies to start early 2024; Ad-free service an extra $2.99 US/month

[Fuzzy]

Ads are coming to Prime Video's entertainment content. Commercials in movies and series will be introduced in the U.S., U.K., Germany, and Canada in early 2024, followed by France, Italy, Spain, Mexico, and Australia later in the year.

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There are no details about how big the ad load will be, with Amazon saying that commercials will be "limited" and the goal is "to have meaningfully fewer ads than linear TV and other streaming TV providers."

In addition to free shipping and other benefits, for their monthly fee — currently at $14.99 — Prime members have been able to watch Prime Video films and series ad-free. Those who want to continue to do so next year will have to pay an additional fee, set at $2.99 per month in the U.S. The rest will watch shows and movies that feature ads, with their monthly Prime membership remaining unchanged.

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Once frowned upon by streamers, a dual subscription-ad model — and the dual revenue stream that comes with it — has become the norm. With Amazon Prime adopting ads across its entire content portfolio on the heels of Netflix and Disney+ introducing ad tiers, Apple TV+ remains the only major streaming platform to employ a pure subscription model.

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Amazon To Start Running Ads In Prime Video Series & Movies, Will Launch Ad-Free Tier For Extra Fee

Ads are coming to Prime Video's entertainment content. Commercials in movies and series will be introduced in the U.S., and elsewhere in early 2024.

deadline.com

 

[Genesius]

wtf are we even paying for at this point

 

[theLusitanian]

Amazon continuing down the path of making me wonder why I pay for Prime. Prime used to be two day shipping, then they loaded up on all this other garbage, raised prices, and are worsening service overall. It's mind boggling.

 

[HandsomeCharles]

If I pay for prime but then download the episodes from not prime I'm still good, yea?

 

[Lowrys]

the goal is "to have meaningfully fewer ads than linear TV and other streaming TV providers."

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If that's the goal, then don't have any ads. Obviously that's not the goal.

 

[S1kkZ]

zero reason to have a prime sub then. this will probably go hand-in-hand with another price increase.

 

[DBT85]

Prime video is already a shitfest with half the stuff being an additional fee already.

 

[ZeoVGM]

If I pay for prime but then download the episodes from not prime I'm still good, yea?

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say wha

 

[Embiid]

Wow I'm already paying $140 a year, come on man

 

[Maximo]

Amazon is starting to pull the rug.

 

[Saint of Killers]

lol More reason to come off the Amazon teat. I've been suggesting to my family we should do it for ages but they keep saying no. I'll bring it up again *fingers and toes crossed*

 

[br0ken_shad0w]

But you see, they HAD to spend billions of dollars on thursday night football.

 

[dicetrain]

And here I was just thinking today how Amazon might be the one subscription I keep.

 

[mrmickfran]

Lmaoo fuck out of here.

All Prime video has for me are The Boys and Invincible

 

[HandsomeCharles]

say wha

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Amazon still gets exactly the same amount of money from me, I am then even more helpful by not using bandwidth from their servers, saving them even more $$$

 

[TP-DK]

Will they at least stream the ads in decent quality

 

[wingkongex]

I just love the concept of making a service objectively worse, keeping the price the same, and then asking for more money to go back to the way it was.

 

[Humidex]

But you see, they HAD to spend billions of dollars on thursday night football.

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Don't forget the other few billion or so on EPL outside the US lol

 

[ZeoVGM]

Amazon still gets exactly the same amount of money from me, I am then even more helpful by not using bandwidth from their servers, saving them even more $$$

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I don't understand what you're referring to by "download from not prime."

 

[S1kkZ]

And here I was just thinking today how Amazon might be the one subscription I keep.

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i am not even sure if i will have any subcriptions left in 2024. netflix & spotify are gone, amazon & ps+ will be too. the only sub i will keep is probably youtube premium (ad free + youtube music).

 

[ClivePwned]

what in the living fuck is the point of Prime video anymore?

Thinking on, I can't actually remember the last thing I watched on it since finishing Mrs Maisel.

 

[Lashley]

lmao

 

[Kromis]

Perhaps they'll do this right before The Boys Season 4 comes out 😱

 

[Maxim726x]

Death by 1000 cuts.

 

[Fuzzy]

Will they at least stream the ads in decent quality

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Probably better quality than the shows/movies. 🤣

 

[dicetrain]

i am not even sure if i will have any subcriptions left in 2024. netflix & spotify are gone, amazon & ps+ will be too. the only sub i will keep is probably youtube premium (ad free + youtube music).

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Yeah, probably just youtube because I legitimately use it all the time. What a "coincidence" that it is the one where the content isn't from corporations. Crunchyroll is a little tempting but in reality I don't use it all that much. Even if I do enjoy shows when I watch them, I just don't watch them.

I really just like in order of priority 1) engaging with other people over consuming any media 2) reading/researching stuff 3) playing games 4) youtube (usually as community or specialist extension of 1 & 2) After that, my leisure time is more than gone.

 

[teruterubozu]

I think they're deliberately phasing out Prime Video. It gets notably shittier every year. It has to be by design.

 

[Tobor]

And yet again I wish there was a way I could just pay for the shipping only and get rid of their bullshit video service I never use.

 

[nightstalker962]

Gross.

 

[SuperBanana]

I barely use Prime. I'll cancel if ads are on it. Not paying anymore for a aervice I use for like 2 shows a year.

 

[Edward]

wtf are we even paying for at this point

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Half the shit we watch has ads, 90% of the shit we buy doesn't even arrive in 2 days most prime shipping stuff now takes 3-4 days and i ask my wife every year why the fuck do we keep paying for this shit and she can never give me a reason why but won't cancel it.

 

[HandsomeCharles]

I don't understand what you're referring to by "download from not prime."

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It was a sarcastic way of saying "If they put ads in I'll pirate it" but without cancelling my prime sub to absolve me of any sin

 

[Nateo]

I don't understand what you're referring to by "download from not prime."

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Piracy

 

[Wraith]

Welp.

I got off Prime a couple years back, for a few reasons (having a bunch of other streaming services, their store becoming worse over the years, not being in location to use most other Prime benefits). Just yesterday got on another free 30 day trial to save a few bucks on an order. Fully intended to cancel before I get charged, and this just reaffirms that decision. I'm fine with slower shipping. Amazon shows have been… more miss than hit with me (watch Patriot, though), and ads just drive me up the wall, especially on something you're paying $140/yr for.

I'm sure it's still with it for some people, especially if you're in a same day/next day shipping zone. And I'm at the point where I should prune my other streaming subs, as prices have gone up for most recently.

 

[davidnolan13]

wonder if theyll spend any money on a decent storefront/ui?, fuck me they have the worst one out of the major streaming services. i literally go on it and leave as its so shit.

 

[bastardly]

can i use my stockpile of no-rush shipping credits? will only really use it when boys and invincible are back

 

[AHA-Lambda]

I am absolutely sick of this now

 

[overcast]

Get the fuck out of here

 

[Netherscourge]

Has anyone ever bought anything advertised on a TV ad that you never even considered until you saw the TV ad?

I can't remember any instance in my life where an ad influenced me to buy anything I wasn't already going to buy, or influenced me to buy something I wasn't considering buying.

Ads seem more like a flex for investors at times, and less a chance to grab more consumers.

 

[FlexMentallo]

I do watch Prime Video but this will kill me resubbing to Prime, it's already expensive enough As a whole package. Amazon can go on the cycling sub pile with all the others.

 

[Melhadf]

If I'm paying for a service and you run ads, I'll block them across every site you own... in fact I'll block them in advance just to be safe.

 

[Deleted member 9241]

It is time to introduce a tier that is just the free shipping without an Amazon Prime video option.

 

[S1kkZ]

If I'm paying for a service and you run ads, I'll block them across every site you own... in fact I'll block them in advance just to be safe.

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can you even block ads on those streaming sites (during videos)?

 

[Tagovailoa]

Have to recoup the half a billion dollars they are spending to adapt TV shows that no one is watching, I suppose.

This really sucks though. More than shipping to prime my ass.

This is like nothing more than seeing everyone else raising prices and being like "yep we're doing that too!"

 

[Netherscourge]

It is time to introduce a tier that is just the free shipping without an Amazon Prime video option.

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They tackled that with free standard shipping options on Amazon-affiliated products, if you spend or $25 or $35 or whatever it is.

 

[Chaos Legion]

I hate how we will never be able to escape ads.

 

[Shorty11857]

Yeah I'm cancelling when they do this, not worth paying extra

 

[IDreamOfHime]

Considering what a shit show trying to watch a non subbed streamer is on Twitch, I can't imagine this not being intrusive.

 

[Jake2byFour]

We turning into cable. We full circle.

 

[Brawly Likes to Brawl]

Streaming just keeps becoming a worse and worse deal. How much more fucking money does Amazon need?