Ads are coming to Prime Video's entertainment content. Commercials in movies and series will be introduced in the U.S., U.K., Germany, and Canada in early 2024, followed by France, Italy, Spain, Mexico, and Australia later in the year.
There are no details about how big the ad load will be, with Amazon saying that commercials will be "limited" and the goal is "to have meaningfully fewer ads than linear TV and other streaming TV providers."
In addition to free shipping and other benefits, for their monthly fee — currently at $14.99 — Prime members have been able to watch Prime Video films and series ad-free. Those who want to continue to do so next year will have to pay an additional fee, set at $2.99 per month in the U.S. The rest will watch shows and movies that feature ads, with their monthly Prime membership remaining unchanged.
Once frowned upon by streamers, a dual subscription-ad model — and the dual revenue stream that comes with it — has become the norm. With Amazon Prime adopting ads across its entire content portfolio on the heels of Netflix and Disney+ introducing ad tiers, Apple TV+ remains the only major streaming platform to employ a pure subscription model.
Amazon To Start Running Ads In Prime Video Series & Movies, Will Launch Ad-Free Tier For Extra Fee
Ads are coming to Prime Video's entertainment content. Commercials in movies and series will be introduced in the U.S., and elsewhere in early 2024.
deadline.com