I guess Wacom thinks they're the Apple of pen displays. But their drivers aren't that good anymore and they use the same cheap plastic crap that their competition uses. So the only thing that sets them apart is the inertia they had being the only game in town for 20 years. But that isn't going to last when every up and coming art student is learning on and using competitors hardware. And if Apple ever decided to make an 18in+ iPad Wacom would go bankrupt in 5 years.