AEW netted a multi-year deal with ITV however, bringing US wrestling to free-to-air television in the UK on a regular basis for the first time.
While it's obvious that this aligns with their UK focus by design more than coincidence, the overwhelming reaction to the news left even Nick surprised.
I wasn't too familiar with how the television networks work over there," he added.
"So when we found out that Tony had just signed the deal with ITV, we mentioned it to Marty [Scurll – British independent wrestler] and he was like 'oh my god – you guys don't understand how big a deal this is'
"He went to explain how many households get ITV and what the numbers were, and we were blown away.
"So we didn't even realise how big it was until then – we couldn't believe it."
