You know, it must be a monumentally shitty feeling being just your average person who loves video games and trying to make it or break it at a AAA studio, tinkering away on your Darth Vader character model, blaster particle effect, rock texture, UI line of code, or whatever else, and know your work as part of many is being totally undermined in publicity and play by your publisher. Easy to hand wave I guess; it is what it is, and nobody will rightly blame you for the product. But to see your positive contribution overshadowed by a negative whole would be the pits.