Shores up a lot of their portfolio holes. Strong Japanese presence, European PC devs, family friendly IP and catalog.
[The Verge] Microsoft considered acquiring Bungie and Sega (and more) to bolster Xbox Game Pass, internal emails show
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Shores up a lot of their portfolio holes. Strong Japanese presence, European PC devs, family friendly IP and catalog.
Who needs healthy competition. Heck, buy Sony and Nintendo. I'm done with people cheering for this.
Well, gotta spend money if they want to gain marketshare. No other real way to do it(that is again, spending money, not specifically using it to buy up everything).
I'm not sure "delayed ports of Sega games do kinda okay on game pass" justifies those franchises permanently losing revenue streams from Nintendo and Sony customers.
Matt Booty's "spend Sony out of business" email in full
I fecking hate the success of their business model. Having used Office for 30 years+, I pay the bare minimum for that shit.
Didn't people try to downplay this because it was part of the Gamers lawsuit?
They only reason I would want Microsoft to buy Sega would be if they put their bc team on Sega's old catalog. Sega is not doing anything with it besides releasing Genesis collections every few years. Imagine gamepass having Saturn and Dreamcast games. That would be amazing.
Otherwise Sega should say independent
Otherwise Sega should say independent
Exactly
I did not expect the FTC case to drop bombshells.
Cot Dayum.
No surprise Microsoft would be interested in buying Sega though my gut says that Sammy wouldn't want to operate alone, even with the cash infusion that the process would give them, especially when approached in the midst of the pandemic.
I am a little surprised Booty actually wrote that quote about putting Sony out of business. You'd think all the Microsoft execs would know better than to put that into writing. Embrace, extend, and extinguish and all that.
I am a little surprised Booty actually wrote that quote about putting Sony out of business. You'd think all the Microsoft execs would know better than to put that into writing. Embrace, extend, and extinguish and all that.
The most bizarre thing is that when it comes to any other industry it's "fuck this", "cyberpunk utopia", "corporations have too much power", "govt needs to break up tech companies", etc, but when it comes to video games, it's "does this mean that Diablo 4 comes to Gamepass?".
Corporations of any kind getting bigger and more powerful in general is bad and should be stopped. Our governments won't recognize it until it's too late. Not like our corporate bought politicians care at all either.
User warned: Trolling
It's really amazing that some extreme corporate users on this board talk about Spencer like he's a drinking buddy, calling him by his first name, and thinking that somehow what they're doing is bettering the industry when they're ready to spend a competitor out of business.
Sure, but they've two Atlus games coming out day one. Granted their not the big guns but they probably have the data to see how well a Day One game does relative to something coming to Game Pass later.
I also don't think they'd go exclusive with the Sega stuff for the short-medium term at least. Wouldn't make business sense as you say.
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Additional context to that makes it seem like insidious (imo)
Looks like he failed because Sony is still alive and kicking.
As part of the FTC PI trial, we've found that this is Sony's strategy, too. So, which came first and does it really matter? Both companies are going for the jugular.
"Was ready to" I mean, buying Bethesda and Activision in successive years seems like that's the plan.
I mean it still likely doesn't mean much. It's an e-mail from 2019 from someone that probably doesn't have much say in how and where the money is spent. I'm sure if it was significant then the FTC and CMA would have brought it up too.
Unless they keep games mult-platform, Sega being bought out by Microsoft would effectively kill off the company in Japan. Sega doesn't exactly like up the charts a ton as is and they're locked to Xbox, that's it.
You'd have to be a fool to not already see this was Microsoft's goal. Unfortunately there are a lot of fools who somehow bought into the ludicrous notion of Microsoft being a plucky underdog just trying to compete.
Ah, yes, but Phil "we don't take anything from anyone" Spencer said otherwise /s JFC, people really believe corporate execs, it was always about starving competition out of content.
and they probably wouldnt be because ms making all their titles exclusive would just lose too much money without any real franchises that create leverage. but that'd still be up in the air and for debate.
And anyway it means we lost so much going into 7th gen after Sega's initial years as a third party. They're doing great, but their output lacks variety. It'd be nice to see them funded and without worry, putting out titles like a confident first party again. Back on track to the future promised to us by Zenon, girl of the 21st century. The y2k we were robbed of...
Damn we were close to all the rumors of Sega being true
If they do go after Sega after it would definitely be interesting, albeit I would expect another 2 years of courts and competitive boards 💀
If they do go after Sega after it would definitely be interesting, albeit I would expect another 2 years of courts and competitive boards 💀
That would not be merely a regulatory nightmare, but a political one
oh absolutely. Every major company wants to put their competitors out of business. Anyone who say they aren't is lying.
It's just been galling over the years to hear people say that Microsoft(of all companies!) was this benevolent industry force for good.
Yup and Booty already testified about this email too I think? This isnt anything new to the Judge or Regulators or even this site lol
Man I know everyone goes nuts over the usual stuff on this list but imagine getting Total War on console!After they're done with ABK, I still think they're going after Sega. I can already see this image popping up in a random tuesday
If Xbox spent a billion dollars to lock up every sega release for the next decade as an exclusive would it be any better?
Because locking up long term franchises does seem to be a viable strategy that many don't seem to mind but actually putting a ring on the company and fully committing is evil?
MS doesn't want to buy Sega so they can make new things.
They want to force people to buy an Xbox in order to play Sonic, LAD, and Persona.
They're exclusive on Game Pass because they generate next to no revenue on the platform, making it a net positive for Sega. That's a completely different situation to having to offset Nintendo and Sony's revenue stream
Lol, Phil and his notion of "when everyone plays we win" is such bullshit. Anyone that believes MS is going after all these publishers and studios for the greater good of the industry is beyond help.
I made a couple, I'm on my phone and it's raining so the keyboard is not doing so hot lmaaao
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